Rebecca Rolseth

Rebecca Rolseth

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Rebecca Rolseth
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Au Yeah! American Pale Ale ••• How different is this beer label compared to its more traditional competitors. Au Yeah! American Pale Ale is brewed in Valencia and have been inspired by American lagers.    The product packaging refers to American dixie culture: the label shows a picture of a smiling redneck holding a banjo in his arms. The typeface that describes the beer has been hand-drawn and intends to imitate a handmade look “dirty”.

The product packaging refers to American dixie culture: the label shows a picture of a smiling redneck holding a banjo in his arms. The typeface that describes the beer has been hand-drawn and intends to imitate a handmade look “dirty”.