I believe white papers are the most powerful content a company can produce. But there are situations where white papers may not be the best choice.
Few people on earth have seen more white papers than Jay Habegger and Jeff Ramminger. Habegger was the CEO of Bitpipe (now TechTarget) which ran the annual
You’ve hired a copywriter to create a white paper for your firm. Simple: Plan to repurpose your white paper
Recommended books on white papers...and everything else
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10 great writing tips and how they can work for white paper writers.
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That white paper guy is award-winning white paper writer Gordon Graham. Get white paper writing, planning and marketing tips, tactics, best practices.
Paper Writer, Project Management, White Paper, Graham
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Copywriters can write effective white papers. If you’ve done any copywriting, you know more about marketing than most writers. To succeed at white papers,
Journalists can write effective white papers. If you’ve worked as a journalist, you likely have the makings of a great white paper writer.
Tech writers can write effective white papers. If you've done any technical writing, you’ve probably seen a few white papers in your time.
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A problem/solution white paper will generate more leads than any other flavor. It will also develop more mindshare and last longer than any other type of w