When NOT to use a white paper

When NOT to use a white paper

I believe white papers are the most powerful content a company can produce. But there are situations where white papers may not be the best choice.

How to generate leads with a white paper: tips from Tech Target

How to generate leads with a white paper: tips from Tech Target

Few people on earth have seen more white papers than Jay Habegger and Jeff Ramminger. Habegger was the CEO of Bitpipe (now TechTarget) which ran the annual

Marketers: to get more from your white papers, repurpose

Marketers: To get more from your white papers, repurpose

You’ve hired a copywriter to create a white paper for your firm. Simple: Plan to repurpose your white paper

Recommended books on white papers...and everything else

That White Paper Guy's list of recommended books on writing white papers

We're using Pinterest to share articles and for our new swipe file. Here's why Pinterest works and why we're using it.

Why white paper writers and marketers should use Pinterest

We're using Pinterest to share articles and for our new swipe file. Here's why Pinterest works and why we're using it.

10 great writing tips and how they can work for white paper writers.

10 writing tips from Alexander Green that you can apply to white papers

10 great writing tips and how they can work for white paper writers.

Does your company need a white paper?

Does your company need a white paper

The best of That White Paper Guy

The best of That White Paper Guy

That white paper guy is award-winning white paper writer Gordon Graham. Get white paper writing, planning and marketing tips, tactics, best practices.

How to hire a white paper writer

How to hire a white paper writer

Paper Writer, Project Management, White Paper, Graham

How to get hired to write a white paper

How to get hired to write a white paper

Read our latest article on trade timing and how to increase overall forex performance by making more precise trade timing one of your priorities in the year ahead

4 lessons copywriters must unlearn to write white papers

4 lessons copywriters must unlearn to write white papers

Copywriters can write effective white papers. If you’ve done any copywriting, you know more about marketing than most writers. To succeed at white papers,

3 lessons journalists must unlearn to write white papers

3 lessons journalists must unlearn to write white papers

Journalists can write effective white papers. If you’ve worked as a journalist, you likely have the makings of a great white paper writer.

3 lessons tech writers must unlearn to write white papers

3 lessons tech writers must unlearn to write white papers

Tech writers can write effective white papers. If you've done any technical writing, you’ve probably seen a few white papers in your time.

White paper tip #3: Plan your work.

White paper writer tip #3: Plan your work

Mapping the customer journey is the top driver for digital transformation

The three flavors of white papers and how to pick the right one for the job.

cover of special report called How to Pick the Perfect Flavor for Your Next White Paper

How to plan a problem/solution white paper

How to plan a problem/solution white paper

A problem/solution white paper will generate more leads than any other flavor. It will also develop more mindshare and last longer than any other type of w

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