Few people on earth have seen more white papers than Jay Habegger and Jeff Ramminger. Habegger was the CEO of Bitpipe (now TechTarget) which ran the annual
11 ways to grab attention with a white paper--and get it read by your prospective audience!
Tips on proper Internet Marketing
What's a good topic for a white paper?
Analyzing 100 book lists from the top CEOs, Founders, and Entrepreneurs to select the Top Business Books of All Time.
cover of special report called How to Pick the Perfect Flavor for Your Next White Paper
A problem/solution white paper will generate more leads than any other flavor. It will also develop more mindshare and last longer than any other type of w
Whenever I hear, "We want this white paper to develop some thought leadership," I cringe. As a marketing executive, I've sponsored white papers that helped
Search engines love it, prospects use it, and it's highly cost-effective. And white papers are the "king of content.
Every white paper needs an engaging topic. A good topic can make the difference between a white paper that works well, and one that falls flat.
A client recently asked me to write some "mini-white papers. I agreed to write 10 mini-white papers of
Teenty years ago, I was VP marketing for a software firm with a typical problem: How to stand out from the crowd. Our company sold bar coding software for
A numbered list is the fastest and easiest flavor of white paper to create. And it's the easiest to place in a trade magazine or website, or to repurpose a
Once upon a time, every white paper was a product backgrounder. A backgrounder is good for explaining an unfamiliar or misunderstood product to a technical