How to generate leads with a white paper: tips from Tech Target

How to generate leads with a white paper: tips from Tech Target

Few people on earth have seen more white papers than Jay Habegger and Jeff Ramminger. Habegger was the CEO of Bitpipe (now TechTarget) which ran the annual

11 ways to grab attention with a white paper--and get it read by your prospective audience!

11 ways to grab attention with a white paper and get it read by your prospective audience

11 ways to grab attention with a white paper--and get it read by your prospective audience!

Does your company need a white paper?

Does your company need a white paper

16 ways to structure a white paper

What's a good topic for a white paper?

What's a good topic for a white paper

What's a good topic for a white paper?

Crossing the chasm with effective white papers

Analyzing 100 book lists from the top CEOs, Founders, and Entrepreneurs to select the Top Business Books of All Time.

How to pick the perfect flavor for your next white paper

How to pick the perfect flavor of white paper for your project

cover of special report called How to Pick the Perfect Flavor for Your Next White Paper

How to plan a problem/solution white paper

How to plan a problem/solution white paper

A problem/solution white paper will generate more leads than any other flavor. It will also develop more mindshare and last longer than any other type of w

Three strikes against “thought leadership”

Three strikes against "thought leadership"

Whenever I hear, "We want this white paper to develop some thought leadership," I cringe. As a marketing executive, I've sponsored white papers that helped

An idea-generating machine for white papers

An idea-generating machine for white papers

Search engines love it, prospects use it, and it's highly cost-effective. And white papers are the "king of content.

Finding a white paper topic

Finding a white paper topic

Every white paper needs an engaging topic. A good topic can make the difference between a white paper that works well, and one that falls flat.

For white papers, size does matter

For white papers, size does matter

A client recently asked me to write some "mini-white papers. I agreed to write 10 mini-white papers of

How I sold $20 million of software with a “special report”

How I sold $20 million of software with a "special report"

Teenty years ago, I was VP marketing for a software firm with a typical problem: How to stand out from the crowd. Our company sold bar coding software for

How to plan a numbered list

How to plan a numbered list

A numbered list is the fastest and easiest flavor of white paper to create. And it's the easiest to place in a trade magazine or website, or to repurpose a

How to plan a product backgrounder

How to plan a product backgrounder

Once upon a time, every white paper was a product backgrounder. A backgrounder is good for explaining an unfamiliar or misunderstood product to a technical

How to plan a numbered list

How to plan a numbered list

A numbered list is the fastest and easiest flavor of white paper to create. And it's the easiest to place in a trade magazine or website, or to repurpose a

Pinterest
Search