When NOT to use a white paper

When NOT to use a white paper

I believe white papers are the most powerful content a company can produce. But there are situations where white papers may not be the best choice.

Got a white paper to review? This article includes tips AND a free check list to help you do it right.

How to get a great review for your next white paper

Got a white paper to review? This article includes tips AND a free check list to help you do it right.

10 ways to be a good SME (guest post by Janice King)

10 ways to be a good SME

Janice King gives us some guidelines to create smoother working relationships.

Get faster approvals from your B2B clients

How to get faster approvals from your B2B and white paper clients

Publication coach Daphne Gray-Grant provided us with a guide that will help writers get faster approvals from their clients.

How to hire a white paper writer

How to hire a white paper writer

Paper Writer, Project Management, White Paper, Graham

12 steps to great white paper project management.

12 steps to great white paper project management

12 steps to great white paper project management.

7 habits of highly effective white paper marketers

7 habits of highly effective white paper marketers

How to create a white paper mashup

How to create a white paper mashup

What to do when budget and time are tight and you need your white paper to work harder?

White paper must-do #3: Wrap up the project properly

White paper must-do #3: Wrap up the project properly

White paper must-do Wrap up the project properly

White paper must-do #2: Create an executive summary early

White paper must-do #2: Create an executive summary early

Once upon a time, every white paper was a product backgrounder. A backgrounder is good for explaining an unfamiliar or misunderstood product to a technical

White paper must-do #1: Hold a kickoff call

White paper must-do #1: Hold a kickoff call

When I first started writing white papers, not every one went smoothly. A few were painfully slow, going through revision after revision as we chased a mov

Let the writers write, and the marketers market!

Let the writers write, and the marketers market

I've worked on white papers for all sorts of companies, large and small. When I analyze what makes a good client/writer relationship, a lot comes down to

For best results, don’t rush a white paper

For best results, don't rush a white paper

The day before starting my holidays last summer, I got an urgent call from the owner of a Toronto software firm. He was desperately seeking white papers.

Four wild beasts that can ravage a white paper… and how to tame them

Four wild beasts that can ravage a white paper... and how to tame them

Four white paper predators stalk the halls of many companies, ready to strike without notice. Any one of these is enough to ravage a white paper project.

6 success factors for white papers

6 success factors for white papers

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