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Three simple habits will instantly boost the SEO of your white papers.
You’ve hired a copywriter to create a white paper for your firm. Simple: Plan to repurpose your white paper
You're a marketer who wants to generate leads for your product or service. So you send an e-mail to an appropriate list and offer a must-read white pap
This article is part 1 of a series that shows how you can repurpose a white paper into five other formats to increase your marketing power.
We use an actual white paper to show you how you can easily repurpose a white paper in to a press release.
We offer tips on how to repurpose a white paper in to a slide deck that you'll be able to use in a webinar or in-house presentation.
Here's some tips on creating a landing page for promoting your white paper. This is part 5 of our ongoing repurposing series.