To Gate or not to Gate. We answer that question about whether or not you should gate your content.

To gate or not to gate

"How to Build Long-Lasting Gates" Building a solid, smooth-swinging gate isn’t complicated. But if you understand the basics, your gates will last even longer without sagging. From MOTHER EARTH NEWS

Three simple habits will instantly boost the SEO of your white papers.

Metadata: the best-kept secret for boosting your white paper's SEO

Three simple habits will instantly boost the SEO of your white papers.

Want more "kicks of the can" from that white paper? Then repurpose. We show you how in this article.

Marketers: To get more from your white papers, repurpose

You’ve hired a copywriter to create a white paper for your firm. Simple: Plan to repurpose your white paper

How to write a killer landing page.

How to write a killer landing page

You're a marketer who wants to generate leads for your product or service. So you send an e-mail to an appropriate list and offer a must-read white pap

How to repurpose a white paper in to 5 other formats

How to repurpose a white paper in to 5 other formats

This article is part 1 of a series that shows how you can repurpose a white paper into five other formats to increase your marketing power.

How to repurpose a white paper in to a press release

How to repurpose a white paper in to a press release

We use an actual white paper to show you how you can easily repurpose a white paper in to a press release.

How to repurpose a B2B white paper into blog posts

How to repurpose a B2B white paper into blog posts

How to repurpose a white paper into slide decks.

How to repurpose your white paper in to a slide deck

We offer tips on how to repurpose a white paper in to a slide deck that you'll be able to use in a webinar or in-house presentation.

How to repurpose a white paper by creating a landing page

How to repurpose a white paper by creating a landing page

Here's some tips on creating a landing page for promoting your white paper. This is part 5 of our ongoing repurposing series.

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