FOR BRANDS, NECESSITY IS THE MOTHER OF REINVENTION.
Brands that aren’t constantly creating new products to satisfy the ever-fickle consumer are few and far between. “Innovate” is on many a Brand Director’s To Do list. Yes, market research says things sell better with a ‘New’ flash on the package, but the result, too often, is a product that isn’t really all that new – only slightly different-looking and mostly just cheaper to manufacture. READ MORE… http://artsandlabour.com/2013/12/brands-necessity-mother-reinvention