Virtual Event Fundraiser Live Gala
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North Star Academy had the unlucky timing of having scheduled their Casino Royale Auction fundraiser at the exact same time that all community events were being canceled due to COVID-19 social distancing requirements being implemented. There were urgent and swift closures that required immediate action putting all the previous work at risk. The team quickly explored options to cancel, convert or postpone. Spoiler alert: NorthStar Academy made as much as they did last year!
Most virtual live galas try to emulate an in-person event online. Cal Trout took a different approach recognizing the need to entertain while providing a virtual fundraising experience. Leading with the mission and celebrating where the funds go resulted in an extremely successful event. Successful in terms of expanding their event audience and raising money for the Cal Trout organization.