I have this little fellow in my collection.
I have one named "Snuggles" and it doesn't look like this one. This one is cute, but Snuggles is smaller and snuggled under a blanket.
PENDELFIN STUDIOS DELIA MODEL OF THE YEAR 1966-1977 RABBIT BAKING EXC.
Designed by Jean Walmsley Heap. Item listed on eBay/England.