Not Bad - Movie Poster. We don’t have the proof to substantiate the claim, but it’s quite possible that Not Bad is the first ever mountain bike film to have a sheep on the poster. And why the heck not? Sheep are fun. They’re from New Zealand.
Canada’s boutique advertising agency, Good Fortune Collective tackles strategy, design and advertising campaigns for their partners both global and local.
Whoever invented the PUB CRAWL was a genius. So why not bring the good times to the trails? For Thomas Vanderham’s SONY Action Cam webisode, we did exactly that: Sent Thomas off on a week-long non-stop road trip from Kamloops BC, to Virgin UT, linking up his favorite trails along the way.
Adam Billinghurst is the first downhill mountain biker to descend a million vertical feet in one bike park season. By the numbers, this feat is equivalent to walking down the Empire State building 750 times. Or, braving the trek down the world’s highest peak – Mount Everest – 48 times. A mountain high enough to complete the descent in a single run would rise past the atmosphere, past the Aurora Borealis – all the way up to the orbit of the International Space Station.
In the film, mountain bikers are transported out of the Real world and into the unReal world every time they get on their bikes. The poster captured the duality of both worlds and one rider’s struggle to get into the unReal.