Don't just focus on getting new prospects. Current customers are ALWAYS part of the equation. Current customers drive big revenues than new ones. Getting new customers is MORE expensive than retaining new ones.
Your customers are on different levels or stages of client experience. Some are not aware of their problems. Some have just recently discovered it. So you have to hit them with the right message at the perfect time.
Get your message loud and clear. No excuses. You've got to elicit an action. Deliver your message at the right time, to the right people. Get them to take action - and that's how you convert them to retainer clients.
Marketing is a complex beast. But despite all these "growth hacks" you keep seeing on your feed every day, there's something missing. And that's good copywriting. Go beyond just writing copy. Focus on conversion copywriting. It's the real deal.