WSP went on tour with a mobile showroom housing everything from future wind power strategies to Europe’s tallest building. The trailer’s interior displayed bridge wire corresponding to the one used in building Bihn Bridge in Vietnam, as well as iron ore from Kiruna where WSP is engaged in moving the entire city. In combination with this, the visitors could take part in a number of activities such as building the highest tower or guessing the weight of the iron ore.
E.ON’s nationwide campaign “Goodbye standby” aimed to inspire Swedes to switch off their appliances for real to reduce energy consumption and electricity costs. The exhibit displayed standby mode in practice, where visitors could switch off devices with a tangible result. Each visitor also received a switchable multi-outlet strip, and in total over 50 000 power strips were distributed throughout the tour.
Roadshows have proven to be successful for B/S/H Household Appliances as they provide their retailers with hands-on training and detailed demos of the latest product launches. BSH’s 5th roadshow with Q4 was carried out in conference facilities where a flexible exhibition was produced in order to adapt to individual venues. This way BSH’s brand could be communicated consistently despite varying conference rooms.
For their “larger than Fusion launch” Gillette ventured on a Nordic roadshow to present their new brand concept and in-store shelving strategies to local retailers. During seven weeks Gillette visited all Nordic countries where the trailer was parked in direct connection to each respective store. The ambition was to create excitement for the new brand as well as inspire for the best possible product display before introducing the products to consumers.
Ekerö Municipality stood to hold a referendum in March 2012 and to improve accessibility during the early voting period they initiated a mobile concept with Q4s tour vehicle Q30. By moving the voting centre between busy areas they aimed to achieve maximum voter turnout and subsequently reach an outcome that was as democratic as possible.
In connection to the European Football Championships, Sharp took the opportunity to endeavor on a football-inspired roadshow. By visiting different types of venues they could combine two important target groups - retailers and the general public. Consumers could experience Sharp’s latest products as well as participate in various competitions. For the retailers, Sharp provided VIP events showing each evening’s football game over food and drinks in their ready product exhibition.
During the prelude to 2010’s election campaign, the Left Party went on a nation-wide survey with the ambition to get the Swedes’ opinions on how to build the world’s best welfare state. Based on the successful result, they continued with an election tour. The exhibit attracted many visitors offering activities such as sports, TV games and performances. The campaign also included debates, public speeches and press conferences.
Every other person in Stockholm has a business idea, but very few of those ideas become a reality. This is something the project “Start-Up Stockholm” wants to change by offering various services to promote new businesses. Part of the project is to create a series of events to provide future entrepreneurs with advice and one-to-one consultations. The project is an initiative from the Stockholm Enterprise Agency in collaboration with partners from both the public and private sector.