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Video Marketing for Coaches & Consultants

Use video to increase your visibility, show off your expertise and generate leads for your business. Don't make more videos, make more of the RIGHT videos.
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In video marketing, your personality is your superpower.
🌟 Lights, Camera, Authenticity! 🎬 Have you ever felt like you're just one in a million in the digital world? Well, guess what – in video marketing, your uniqueness is your greatest asset. Your personality isn't just a part of your brand; it's your superpower! 💥 📹 "In video marketing, your personality is your superpower. Don’t be afraid to show people the real you!" This isn't just a catchy phrase; it's the secret sauce to making your videos irresistibly engaging and deeply relatable.
7 Videos to Make this Month
You've been rocking those Zoom calls, haven't you? But let's chat about stepping into the broader universe of live social media. Zoom feels cozy, right? It's like a snug little room where you know everyone. Safe. Controlled. But imagine the thrill of going Live on Facebook or LinkedIn. Yes, it's a leap - from a cozy room to potentially millions of eyes! Here's a little insider secret: When you first start, the social media universe isn't going to put you center stage
Creating videos doesn’t have to take all day
Creating videos doesn’t have to take all day ✔️ take B-Roll (video clips of you doing something rather than you speaking directly to the camera) ✔️Add Text ✔️Add Music And 💥voila! 💥 You have a video in minutes not hours!
Busyness is not a strategy. If you're creating videos because someone told you videos are important BUT you don't have a plan of 💥WHAT to say, 💥WHEN to say it and 💥WHO you're saying it to you're doing seat-of-your-pants marketing. Video WITH a plan means you're ✔️speaking to the right people ✔️saying the right things for their stage in your client journey ✔️taking effective action. Do you have a plan? Take A Step Back, Take That, You Videos, Coaching, Strategies, How To Plan, Business
Busyness is not a strategy
Busyness is not a strategy. If you're creating videos because someone told you videos are important BUT you don't have a plan of 💥WHAT to say, 💥WHEN to say it and 💥WHO you're saying it to you're doing seat-of-your-pants marketing. Video WITH a plan means you're ✔️speaking to the right people ✔️saying the right things for their stage in your client journey ✔️taking effective action. Do you have a plan?
Can you Market Your Business Without Video?
You can market your business without video. But video is massively effective at growing your visibility, building your brand and attracting your ideal clients
Can you Market Your Business Without Video?
You can market your business without video. But video is massively effective at growing your visibility, building your brand and attracting your ideal clients
Can you Market Your Business Without Video?
You can market your business without video. But video is massively effective at growing your visibility, building your brand and attracting your ideal clients
Make Different Videos For Different Stages of the Client Journey
You need different types of videos for different stages of the client journey. Short, scroll stopping videos that grab attention are great for getting discovered by new people. Instagram Reels are great for this stage. For people who already know you but aren’t ready to buy, longer videos are a great fit here. You’re trying to get them to know, like and trust you. Longer Reels, Live Videos, YouTube videos work. “Show Me the Money” videos tell people how to take the next step with you.
Worried that hitting the "go live" button will open you up to a string of criticism? 🤔 Here's the truth: focus on reaching out to the person in need of your help instead of worrying about those with small minds! 💛 Let go of the fear and share your message with the world, so more people can benefit from your wisdom. Follow me on Instagram for more tips and advice about visibility and video marketing Instagram, People, Wisdom, Let's Go, Letting Go, Truth, Vulnerability, Let It Be, Small Minds
It's safe to be visible
Worried that hitting the "go live" button will open you up to a string of criticism? 🤔 Here's the truth: focus on reaching out to the person in need of your help instead of worrying about those with small minds! 💛 Let go of the fear and share your message with the world, so more people can benefit from your wisdom. Follow me on Instagram for more tips and advice about visibility and video marketing
Don't waste too much time at the beginning of your videos introducing yourself. If someone comes to your live video because they’re already following you, they already know who you are. Don’t waste their time with a long winded introduction about yourself and your qualifications. THEY DON’T CARE! They’re there to get the value you promised with the title of the video. Give it to them right away! Too Soon, You Promised, Know Who You Are, Qualifications
Are you making this video intro mistake?
Don't waste too much time at the beginning of your videos introducing yourself. If someone comes to your live video because they’re already following you, they already know who you are. Don’t waste their time with a long winded introduction about yourself and your qualifications. THEY DON’T CARE! They’re there to get the value you promised with the title of the video. Give it to them right away!
The biggest live video intro mistakes coaches, consultants and anyone make is waiting for people to show up live before going into your presentation. Even if you have tens of thousands of followers, the vast majority of your viewers will be after the fact, on the replay. No one wants to come to the replay and have to wait for 30 seconds or more of dead air. Show Up, Mistakes, Intro, Waiting
Video Intro Mistakes - #1 is Waiting For People to Show Up Before You Start
The biggest live video intro mistakes coaches, consultants and anyone make is waiting for people to show up live before going into your presentation. Even if you have tens of thousands of followers, the vast majority of your viewers will be after the fact, on the replay. No one wants to come to the replay and have to wait for 30 seconds or more of dead air.
What does a mountain lion, a bicycle and your videos have in common?
Done is Better Than Perfect
Learn how to attract clients using short live videos
Don't Make More Videos, Make the RIGHT videos