Editorial Campaign Photography

Arithmetic art directed editorial photoshoots and campaign strategy
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BRANDING, EDITORIAL ART DIRECTION & PACKAGING DESIGN / Arithmetic rebranded and created new packaging for heritage vegan cheese brand Blue Heron to fully express the artisanal quality, science and heartfelt compassion at the heart of the brand’s mission. A rich debossed printed box holds and protects the handcrafted cultivated cheeses. Arithmetic designed a custom logo word mark to signal the new brand shifts. Cheese Packaging, Beverage Packaging, Best Cheese, Vegan Cheese, Cheese Brands, Plant Based Cheese, Perspective Taking, Logo Word, Editorial Art
Sustainable Design Studio for Hire | arithmeticcreative.com
BRANDING, EDITORIAL ART DIRECTION & PACKAGING DESIGN / Arithmetic rebranded and created new packaging for heritage vegan cheese brand Blue Heron to fully express the artisanal quality, science and heartfelt compassion at the heart of the brand’s mission. A rich debossed printed box holds and protects the handcrafted cultivated cheeses. Arithmetic designed a custom logo word mark to signal the new brand shifts.
BRANDING, EDITORIAL ART DIRECTION & PACKAGING DESIGN / Arithmetic rebranded and created new packaging for heritage vegan cheese brand Blue Heron to fully express the artisanal quality, science and heartfelt compassion at the heart of the brand’s mission. A rich debossed printed box holds and protects the handcrafted cultivated cheeses. Arithmetic designed a custom logo word mark to signal the new brand shifts. Print Box, Arithmetic
Hire Arithmetic for Branding that Connects | arithmeticcreative.com
BRANDING, EDITORIAL ART DIRECTION & PACKAGING DESIGN / Arithmetic rebranded and created new packaging for heritage vegan cheese brand Blue Heron to fully express the artisanal quality, science and heartfelt compassion at the heart of the brand’s mission. A rich debossed printed box holds and protects the handcrafted cultivated cheeses. Arithmetic designed a custom logo word mark to signal the new brand shifts.
BRANDING, ART DIRECTION & PACKAGING DESIGN / Arithmetic rebranded and created new packaging for heritage vegan cheese brand Blue Heron to fully express the artisanal quality, science and heartfelt compassion at the heart of the brand’s mission. A rich debossed printed box holds and protects the handcrafted cultivated cheeses. Arithmetic designed a custom logo word mark to signal the new brand shifts. Blue Heron
Hire Arithmetic for Branding that Connects | arithmeticcreative.com
BRANDING, ART DIRECTION & PACKAGING DESIGN / Arithmetic rebranded and created new packaging for heritage vegan cheese brand Blue Heron to fully express the artisanal quality, science and heartfelt compassion at the heart of the brand’s mission. A rich debossed printed box holds and protects the handcrafted cultivated cheeses. Arithmetic designed a custom logo word mark to signal the new brand shifts.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong. Brand Packaging, Packaging Design, Photograph Video, Branding Process, Hair Care Brands, Free Monogram, Logo Design, Graphic Design, Prop Styling
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong. Design Process, Art Direction, Body Care, Photo Art, Directions, Editorial, The Unit, Photoshoot
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong. Skin Care, Human
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong. Campaign
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong. Unity
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong. Inclusive, Bodies
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
The narrative Arithmetic directed for fashion brand Plenty’s SS23 relaunch campaign photoshoot expresses the story of four artists travelling to an art party where self-expression is celebrated through personal style and uninhibited creation of art. Each artist leans into the world, experiencing it in its fullness, on their journey to connect with others. Photographed by Donnel Garcia. Design Career, Design Working, Creative Branding, Branding Design, Graphic Design Company, Brand Creation, Rule Of Thirds, Composition Design, Canadian Design
EDITORIAL PHOTO ART DIRECTION FOR FASHION BRAND 'PLENTY' BY ARITHMETIC
The narrative Arithmetic directed for fashion brand Plenty’s SS23 relaunch campaign photoshoot expresses the story of four artists travelling to an art party where self-expression is celebrated through personal style and uninhibited creation of art. Each artist leans into the world, experiencing it in its fullness, on their journey to connect with others. Photographed by Donnel Garcia.
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.
EDITORIAL PHOTO ART DIRECTION FOR SUSTAINABLE HAIR & BODY BRAND BY ARITHMETIC
The study of human and land. Nothing exists alone—earth connects all. Arithmetic’s editorial direction for hair & body care brand United & Free explores our unity with earth and each other. An inclusive editorial celebrating hair and skincare for all bodies through photography. Photography by Darian Wong.