BNN-Bloomberg TV interview
I enjoyed speaking with Jon Erlichman on BNN Bloomberg TV about how CEOs need to deliver reality to match their rhetoric when it comes to taking virtuous stands. Walk the talk, not just talk the walk. Corporate communicators also have to realize that business announcements affecting employees – such as wage reductions and layoffs – need to be carefully considered and well planned in the context of company earnings and executive compensation to avoid glaring contrasts that create controversy.
Dear CEOs in crisis: Here’s how to avoid a Zuckerberg-esque ‘PR disaster’
In a crisis communications situation, the online public doesn’t just expect to hear an explanation from a chief executive: they demand it impatiently
HBC quickly reversed course, announcing it would close its flagship location to in-store shopping after initially declaring it fell under the bounds of an essential business. For more, BNN Bloomberg spoke with Bob Pickard, principal of Signal Leadership Communication.
Assessing Loblaw's response to mouse found in bread package
I was on TV today pointing out what kind of PR strategies companies should use when dealing with crises caused by the online contagion of strong viral emotions such as ‘disgust.’
Gwyn Morgan blasting Liberals' energy policies 'unhelpful' for Encana: PR expert
Every week on BNN Bloomberg television, I look at business news refracted through a PR lens in conversation with anchor Jon Erlichman. Today we talked about what companies should do when they are criticized in public by their founding CEO, as was recently the case with Encana Corporation.
Grading SNC's PR campaign as it confronts fraud charges
When a company lays out all its cards on the table with public relations, you know the stakes are high. That’s what engineering colossus SNC-Lavalin is now doing with its unusual corporate communication campaign (as it explains the ramifications of controversial criminal charges if they go to trial). I tackled this curious PR case with Jon Erlichman on BNN Bloomberg television.
Savvy short sellers weaponizing social media: PR expert
I was on BNN Bloomberg TV today strongly advising publicly traded companies to strengthen their c-suite PR function — reporting into the CEO — to combat aggressive comms attacks from short-sellers using weaponized social media for disruption.
‘A failure of leadership’: Zuckerberg slammed amid Facebook scandal - BNN Bloomberg
“I think that they really have a mess on their hands – a PR nightmare,” Bob Pickard, principal at Signal Leadership Communication, told BNN in an interview. “And they really have to come out and talk about what it is that they’re going to do to deal with the situation at the senior level and to regain the trust of consumers.”
Sheryl Sandberg: Facebook business chief leans out of spotlight in scandal
As Facebook faces scrutiny over data harvesting, the Lean In author and architect of the company’s controversial business model has kept a low profile