Publicity

Collection by Bob Pickard

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Bob Pickard
I enjoyed speaking with Jon Erlichman on BNN Bloomberg TV about how CEOs need to deliver reality to match their rhetoric when it comes to taking virtuous stands. Walk the talk, not just talk the walk. Corporate communicators also have to realize that business announcements affecting employees – such as wage reductions and layoffs – need to be carefully considered and well planned in the context of company earnings and executive compensation to avoid glaring contrasts that create controversy. News Apps, Economics, Leadership, Finance, Investing, Interview, Things To Come, How To Plan

BNN-Bloomberg TV interview

I enjoyed speaking with Jon Erlichman on BNN Bloomberg TV about how CEOs need to deliver reality to match their rhetoric when it comes to taking virtuous stands. Walk the talk, not just talk the walk. Corporate communicators also have to realize that business announcements affecting employees – such as wage reductions and layoffs – need to be carefully considered and well planned in the context of company earnings and executive compensation to avoid glaring contrasts that create controversy.

How to avoid the dreaded PR crisis Chief Executive, All About Eyes, Leadership, Communication, Communication Illustrations

Dear CEOs in crisis: Here’s how to avoid a Zuckerberg-esque ‘PR disaster’

In a crisis communications situation, the online public doesn’t just expect to hear an explanation from a chief executive: they demand it impatiently

How to avoid a PR disaster in 2018 Business News, Interview, Marketing

Video - BNN - Business News Network

How to avoid a PR disaster in 2018

Bob Pickard and Jon Erlichman on Business News Network national television Public Service, Business News, Bob, Bob Cuts, Civil Service, Bob Sleigh, Bobs

Bob Pickard and Jon Erlichman on Business News Network national television

  Speech Rules, Janet Yellen, Tesla S, Economics, Leadership, Cool Things To Buy, Communication, Marketing, Cool Stuff To Buy

BNN Bloomberg

HBC quickly reversed course, announcing it would close its flagship location to in-store shopping after initially declaring it fell under the bounds of an essential business. For more, BNN Bloomberg spoke with Bob Pickard, principal of Signal Leadership Communication.

30 - Bob Pickard: A conversation with a master communicator by The Warren Weeks Show on SoundCloud Popular Searches, I Need Help, Conversation, Bob, Bob Cuts, Bob Sleigh, Bobs

30 - Bob Pickard: A conversation with a master communicator

Stream 30 - Bob Pickard: A conversation with a master communicator by The Warren Weeks Show from desktop or your mobile device

– Bob Pickard – The Business Leadership Podcast for Business Leaders by Edwin J. Frondozo on SoundCloud Business Leaders, Leadership, Bob, Mens Tops, Shirts, Bob Cuts, Dress Shirts, Bob Sleigh, Shirt

TBL0098 – Bob Pickard – The Business Leadership Podcast for Business Leaders

Stream TBL0098 – Bob Pickard – The Business Leadership Podcast for Business Leaders by Edwin J. Frondozo from desktop or your mobile device

Nissan's Ghosn scandal: The brand impact Public Relations, Scandal, Counseling, Editor, Nissan, Hong Kong, Leadership, Tokyo, Campaign

PR impact when the leader crashes

The shock arrest of the leader widely credited with leading a turnaround is unlikely to do much long-term damage and may even be an opportunity, according to experts contacted by Campaign.

I was on TV today pointing out what kind of PR strategies companies should use when dealing with crises caused by the online contagion of strong viral emotions such as ‘disgust. Founded In, Assessment, Leadership, No Response, Packaging, Strong, Tv, Television Set, Wrapping

Assessing Loblaw's response to mouse found in bread package

I was on TV today pointing out what kind of PR strategies companies should use when dealing with crises caused by the online contagion of strong viral emotions such as ‘disgust.’

Gwyn Morgan blasting Liberals' energy policies 'unhelpful' for Encana: PR expert Business News, Public Relations, Anchor, Conversation, Leadership, Lens, Klance, Anchor Bolt

Gwyn Morgan blasting Liberals' energy policies 'unhelpful' for Encana: PR expert

Every week on BNN Bloomberg television, I look at business news refracted through a PR lens in conversation with anchor Jon Erlichman. Today we talked about what companies should do when they are criticized in public by their founding CEO, as was recently the case with Encana Corporation.

Grading SNC's PR campaign as it confronts fraud charges Cards On The Table, Corporate Communication, High Stakes, Public Relations, Leadership, The Past, Campaign, Engineering

Grading SNC's PR campaign as it confronts fraud charges

When a company lays out all its cards on the table with public relations, you know the stakes are high. That’s what engineering colossus SNC-Lavalin is now doing with its unusual corporate communication campaign (as it explains the ramifications of controversial criminal charges if they go to trial). I tackled this curious PR case with Jon Erlichman on BNN Bloomberg television.

I was on BNN Bloomberg TV today strongly advising publicly traded companies to strengthen their c-suite PR function — reporting into the CEO — to combat aggressive comms attacks from short-sellers using weaponized social media for disruption. Stock Market, Vulnerability, Leadership, Social Media, Marketing, Tv, Face, Television Set

Savvy short sellers weaponizing social media: PR expert

I was on BNN Bloomberg TV today strongly advising publicly traded companies to strengthen their c-suite PR function — reporting into the CEO — to combat aggressive comms attacks from short-sellers using weaponized social media for disruption.

I was was on CTV National News commenting on the Elon Musk PR disaster Elon Musk, Leadership, Communication, News, Communication Illustrations

CTV National News: Musk deletes tweets

I was was on CTV National News commenting on the Elon Musk PR disaster

“I think that they really have a mess on their hands – a PR nightmare,” Bob Pickard, principal at Signal Leadership Communication, told BNN in an interview. “And they really have to come out and talk about what it is that they’re going to do to deal with the situation at the senior level and to regain the trust of consumers.” Public Relations, Slammed, Coming Out, Scandal, Leadership, Communication, Trust, Interview, Bob

‘A failure of leadership’: Zuckerberg slammed amid Facebook scandal - BNN Bloomberg

“I think that they really have a mess on their hands – a PR nightmare,” Bob Pickard, principal at Signal Leadership Communication, told BNN in an interview. “And they really have to come out and talk about what it is that they’re going to do to deal with the situation at the senior level and to regain the trust of consumers.”

  Facebook Face, How To Lean Out, Facebook Business, Public Relations, The Guardian, Scandal, Lens, Technology, Sayings

Sheryl Sandberg: Facebook business chief leans out of spotlight in scandal

As Facebook faces scrutiny over data harvesting, the Lean In author and architect of the company’s controversial business model has kept a low profile