Advertisers Are Spending Nearly As Much On World Cup Social Media Campaigns As They Do On Super Bowl TV Ads
Advertisers' social spend on World Cup-related campaigns rose to the half-million to multimillion dollar range
Marketers Push Nighttime Products to Awaken Growth
Consumer packaged goods companies like J&J and Procter & Gamble are trying to increase sales with products specifically geared for day and night.
Unilever Sells Slim-Fast Brand to Kainos Capital
Unilever said it had shed the Slim-Fast brand in a deal with private-equity firm Kainos Capital under which the Anglo-Dutch company will retain a minority stake in the weight-loss and meal-replacement business.
Nestle Looks for Brands to Fix or Toss - Since 2013, Nestle has cut product variations, such as flavor or size, by 43% to simplify operations. Dropping the calzone version of Hot Pockets for example, reduced the types of dough it has to make. Nestlé also has shed businesses that no longer fit strategy or are in weak categories, selling most of the Jenny Craig & PowerBar brands. "Our portfolio will always change & move. We're prepared to fix issues that we have, and if we can't fix them…
How Audi Created the World's Biggest World Cup Scoreboard
Anyone who remembers when Ikea installed living rooms inside of bus kiosks or Red Bull’s Nascar racing team set up a pit stop in the middle of Times