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How to find a conversational voice for your business, with Ann Handley.
In this post I get to interview Ann Handly, Chief Content Officer of MarketingProfs. Our discussion is all about finding and using a more conversational voice for your business. How to find it, and where to use it.
If you really want to engage with people, make them laugh.
In this post I get to interview Tim Washer… speaker, creative director and comedy writer whose credits include Late Show With David Letterman, and Saturday Night Live. We discuss how comedy and conversation are two different keys to the same door...
How do you take your protein... and more. My interview with Seth Godin.
Seth and I talk about some of the differences between loud and pushy marketing versus a more engaging, respectful and community-building approach.
4 Ways to disarm your prospects through conversation.
Conversation is powerful, in part, because it is disarming. Honest conversation brings down your readers' defenses and it allows youto be persuasive in a way that is both non-threatening and effective.
If you want to engage your readers, start by writing an open-ended headline.
The opening few words of almost any conversation will signal the quality of what's to come - a good conversation, or a bad one. Online, those first few words are usually your headline. That's why it's so important to get it right.
It’s time to fall in love with copywriting all over again.
For a masterclass in conversational copywriting, study great copywriters from the era of print. They did it for print, so we should be able to do it online.
The Conversational Copywriter's Manifesto
This is a living document, reflecting the ideas and values of all of us in the Conversational Copywriting community. Read this and you'll see a more transparent and open way to write for the web, while still engaging with your audience and making sales.