I doubt I’m alone in saying that one of the most challenging parts of running a business is nailing down your ideal client profile, right?! As entrepreneurs, it’s so easy to fill our days with the “fun and exciting” stuff like marketing planning, setting goals, and doing the work we’re called to do, and we often skip the important step of understanding who our ideal client is. Friend, are you really speaking directly to your dream client? Do you have a good grasp of who they are?
