Advertising & Marketing

Collection by Daniel Swanick • Last updated 13 days ago

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Daniel Swanick
5 steps to using psychology in your advertising

5 steps to using psychology in your advertising | Daniel Swanick

To help your ads stand out in a crowded market, you first need to learn about consumer psychology when it comes to their buying process.

BK personalizes face masks to help you order Blank Mask, Burger King, Light Touch, Holiday Market, Mask Making, Blue Fabric, Magazine Design, Order Prints, How To Look Pretty

BK personalizes face masks to help you order | Daniel Swanick

Trying to make yourself heard while ordering food and wearing a face mask just got easier thanks to these customized ones by Burger King.

Experiential advertisement created by DPZ&T, Brazil for McDonald's, within the category: Food. Mcdonalds, Nouveau Logo, Advertise Here, Paid Sick Leave, Ad Of The World, Time Images, Marvel, New York Post, Facebook Image

McDonald’s apologizes for splitting golden arches to portray social distancing | Daniel Swanick

Brands continue to respond to the spread of coronavirus — many highlighting the importance of social distancing. McDonald’s delivery, however, fell flat.

Coke's latest optical illusion OOH campaign has transcended its iconic bottle because they believe our brain needs little to feel it and to desire it. 10 Years Later, Old Spice, Video Advertising, Animal Sculptures, Optical Illusions, Ds, Coca Cola, Marketing, Bottle

Coca-Cola uses optical illusion so you see its iconic bottle | DS

Coke's latest optical illusion OOH campaign has transcended its iconic bottle because they believe our brain needs little to feel it and to desire it.

Old Spice Guy returns 10 years later as an uncool dad Isaiah Mustafa, 10 Years Later, Old Spice, Video Advertising, 10 Year Anniversary, Guys Be Like, A Decade, Low Key, Old Things

Old Spice Guy returns 10 years later as an uncool dad | DS

A decade after he became an advertising icon, towel-clad Old Spice Guy Isaiah Mustafa reprises his role for a new campaign — and this time, he has a son.

Burger King® Restaurants Partner With DC’s Harley Quinn and the Birds of Prey to Flame-Grill Memories of Your Ex and Emancipate Your Heart This Valentine’s Day Harley Quinn, Birds Of Prey, Burger King Whopper, King Picture, Impossible Burger, Anti Valentines Day, Burger Bar, Fast Food Chains, Restaurants

Burger King offers free Whoppers for a photo of your ex | DS

Select US Burger King locations are helping people move on this Valentine's Day by trading a free Whopper for a photo of your ex.

Leo Burnett has designed minimalist posters for McDonald's with lists of ingredients in Helvetica and no mention of the fast food chain's name. Big Mac, Mcdonalds, Sausage And Egg Mcmuffin, Pantone Color Chart, Leo, Mcdonald's Restaurant, Posters Uk, O Fish, Fast Food Chains

No logo. No images. But you know these are McDonald's ads | DS

Not many brands could pull off a campaign with no images, products or even a company logo. But that's what McDonald's Iconic Stacks campaign is attempting.

 Peanut’s Big Game road trip with Matt Walsh and Wesley Snipes goes awry, he ends up making the ultimate sacrifice to save his friends. Wesley Snipes, Youtube Share, Lovers Day, Popular Videos, Tv Commercials, Big Game, Viral Videos, Super Bowl, Planters

Known for his top hat, black cane and eccentric monocle, the famous mascot sacrificed himself in what appears to be a traumatic road accident during a pre-Super Bowl ad.

Kit Kat japan to launch the sushi-inspired products this month: tuna--raspberry chocolate sea urchin--melon with mascarpone cheese egg--pumpkin pudding rice puffs and seaweed wrap Kit Sushi, Sushi Set, Menu Sushi, Sushi Bars, Chocolate Brands, Chocolate Lovers, Kit Kat Flavors, Sushi Japan, Pumpkin Pudding

Nestlé unveils limited-edition KitKat sushi in Japan | Daniel Swanick

Need a break? Have KitKat sushi. To celebrate the launch of a new specialty store in Tokyo, they've released limited edition bars that look like sushi.

Nestlé snack brand KitKat continues to remind us to "Have a Break," with their latest campaign directed at model buildiing hobbyists. Airfix Models, Snack Brands, Marketing Technology, New Champion, Old Spice, Brand Management, Tv On The Radio, Creative Words, Creative Director

KitKat reminds hobbyists to ‘Have A Break’ with DIY model kits | DS

Nestlé snack brand KitKat continues to remind us to "Have a Break," with their latest campaign directed at model buildiing hobbyists.

Burger King Argentina wants Harry and Meghan to don a different kind of crown — one of the paper variety — by offering them a job with the fast-food chain. The Daily Show, Burger King Uk, Burger King Crown, Red Agency, Ad Of The World, Kings Crown, Branding, Creative Advertising, Prince Harry And Meghan

Burger King offers Harry & Meghan its crown | Daniel Swanick

Burger King Argentina wants Harry and Meghan to don a different kind of crown — one of the paper variety — by offering them a job with the fast-food chain.

Vintage Christmas Cookies: 28 Retro Recipes for the Season Christmas Desserts Easy, Holiday Pies, Holiday Snacks, Holiday Appetizers, Christmas Cookies, Italian Cookie Recipes, Italian Cookies, Italian Foods, Italian Christmas

Pepsi blurs boundaries with new coffee-cola drink | Daniel Swanick

Need an afternoon pick-me-up? This coffee-cola drink from PepsiCo includes roasted Arabica coffee and has nearly twice the caffeine as regular Pepsi.

Proven Statistics About E-commerce Consumer Psychology Check out 65 proven statistics about E-Commerce Consumer Psychology.Check out 65 proven statistics about E-Commerce Consumer Psychology. Inbound Marketing, Marketing Digital, Marketing Technology, Internet Marketing, Online Marketing, Guerrilla Marketing, Marketing News, Marketing Tools, Content Marketing

How to increase conversions on eCommerce sites | Daniel Swanick

Are you running an ecommerce website or business? If so, take a look at the following infographic on how to increase your conversion rates.

Volkswagen has "hidden" a showroom for the Passat Alltrack somewhere in the snowy wastes of Scandinavia. Visit Sweden, Greater Toronto Area, Camp David, Wave Art, Japanese Dragon, Abbey Road, Leaf Art, Experiential, People

Volkswagen hides a showroom in the snowy north of Sweden | Daniel Swanick

Volkswagen has "hidden" a showroom for the Passat Alltrack 4MOTION somewhere in the snowy wastes of Scandinavia. The first person to find it, wins it.

Dove ad highlights women’s beauty on their own terms Women's Beauty, Beauty Women, Fashion Beauty, Advertising, Ads, Woman Standing, Other Woman, Workplace

Dove ad highlights women's beauty on their own terms | Daniel Swanick

“Beauty on Your Own Terms” is based around the findings that 7 in 10 women believe they get more compliments about looks than professional achievements.

Since M&M's new candy bar melts in your mouth AND your hands, the company decided to hijack KFC's "Finger-Lickin’ Good" slogan for its advertisements. Kfc Canada, Funny Eyebrows, Kfc Restaurant, Cool Slogans, Melt In Your Mouth, Stuffed Shells, Finger, Advertising, Marketing

M&M’s steals KFC’s "Finger-Lickin’ Good" slogan | Daniel Swanick

Since M&M's new candy bar melts in your mouth AND your hands, the company decided to hijack KFC's "Finger-Lickin’ Good" slogan for its advertisements.