With the launch of TD Auto Finance, TD wanted to communicate that they not only offer auto financing but also boat and RV financing. This piece specifically communicates to RV financing running specifically in RV publications
Kohler Canada reached out to us to design and develop an iPhone app that would house their online catalogue. The app we developed was so far beyond what they had expected that we were asked to present our app to their US counterparts. Strategy, Planning, client contact, and the presentation to the US team were all part of my contribution to this Mobile app. My team had also developed several phases of updates to be launched in a staggered approach as well.
As part of the World Diabetes campaign, we created and monitored the World Diabetes Facebook page. Members could post their stories, create and share facebook events. During the campaign we more than doubled the expectation of the client as for likes and events created. A big success for a great cause!
A small leasing company out of Calgary asked us to design and develop a website that would allow visitors to check available leasing opportunities. The website was so well received that when re returned with a second phase they were eager to implement the updates
Once we had developed their portal for Rogers dealers, we were responsible for quarterly updates and weekly strategic content meetings with the client. Although metrics were not measured for this site, the feedback from dealers who used the site was consistently positive
This award winning campaign for Harlequin had everyone participating...even Kim Kardashian (seriously!). With a microsite and social media campaign behind it, the results far exceeded any of the clients expectations. As the Account Supervisor on the project, I was fortunate to oversee the team directly responsible for the project
The strategy behind TDs 'Back To School' campaign was to let students know that TD understands student life. In the life, TD is giving students $50 for opening a new chequing account. Using target relevant headlines and imagery that appeals to the younger demographic. The campaign culminates with a contest where students can win a concert event for their school. As the Account Supervisor I was part of strategy planning and coordinating with other agencies involved