Tim Hortons tasked my agency to help create a micosite that would drive engagement with consumers.  The result has the hugely successful (and still running) Every Cup Tells a Story campaign.

Tim Hortons tasked my agency to help create a micosite that would drive engagement with consumers. The result has the hugely successful (and still running) Every Cup Tells a Story campaign.

My team designed and developed the Vaughan Mills website with continuous updates.  The goal of the website is to drive traffic to the various retailers within the mall as well as to communicate the various promotions and information relating to the mall.  We also coordinated PR efforts with our parent company National PR in developing a PR campaign with City News

Do your shopping in Toronto's first outlet mall at Vaughan Mills ✔ Save money in more than fashion outlets, dining, entertainment ✔ Toronto Shuttle

With the launch of TD Auto Finance, TD wanted to communicate that they not only offer auto financing but also boat and RV financing.  This piece specifically communicates to RV financing running specifically in RV publications

With the launch of TD Auto Finance, TD wanted to communicate that they not only offer auto financing but also boat and RV financing. This piece specifically communicates to RV financing running specifically in RV publications

Kohler Canada reached out to us to design and develop an iPhone app that would house their online catalogue.  The app we developed was so far beyond what they had expected that we were asked to present our app to their US counterparts.  Strategy, Planning, client contact, and the presentation to the US team were all part of my contribution to this Mobile app.  My team had also developed several phases of updates to be launched in a staggered approach as well.

Kohler Canada reached out to us to design and develop an iPhone app that would house their online catalogue. The app we developed was so far beyond what they had expected that we were asked to present our app to their US counterparts. Strategy, Planning, client contact, and the presentation to the US team were all part of my contribution to this Mobile app. My team had also developed several phases of updates to be launched in a staggered approach as well.

This microsite was created to promote World Diabetes Day and to enable an online community of those affected by diabetes to share stories and participate in events in their area.

This microsite was created to promote World Diabetes Day and to enable an online community of those affected by diabetes to share stories and participate in events in their area.

As part of the World Diabetes campaign, we created and monitored the World Diabetes Facebook page.  Members could post their stories, create and share facebook events.  During the campaign we more than doubled the expectation of the client as for likes and events created.  A big success for a great cause!

As part of the World Diabetes campaign, we created and monitored the World Diabetes Facebook page. Members could post their stories, create and share facebook events. During the campaign we more than doubled the expectation of the client as for likes and events created. A big success for a great cause!

A small leasing company out of Calgary asked us to design and develop a website that would allow visitors to check available leasing opportunities.  The website was so well received that when re returned with a second phase they were eager to implement the updates

A small leasing company out of Calgary asked us to design and develop a website that would allow visitors to check available leasing opportunities. The website was so well received that when re returned with a second phase they were eager to implement the updates

Being a magazine that many of us in the agency read on a regular basis, we were thrilled with the opportunity to win their digital business and even more thrilled when we did win their business.  Although I was not around for the development of the campaign, I did take part in the pitch and strategic development

AZURE is a leading North American magazine focused on contemporary design, architecture, products and interiors from around the globe.

Once we had developed their portal for Rogers dealers, we were responsible for quarterly updates and weekly strategic content meetings with the client.  Although metrics were not measured for this site, the feedback from dealers who used the site was consistently positive

Once we had developed their portal for Rogers dealers, we were responsible for quarterly updates and weekly strategic content meetings with the client. Although metrics were not measured for this site, the feedback from dealers who used the site was consistently positive

This award winning campaign for Harlequin had everyone participating...even Kim Kardashian (seriously!).  With a microsite and social media campaign behind it, the results far exceeded any of the clients expectations.  As the Account Supervisor on the project, I was fortunate to oversee the team directly responsible for the project

This award winning campaign for Harlequin had everyone participating...even Kim Kardashian (seriously!). With a microsite and social media campaign behind it, the results far exceeded any of the clients expectations. As the Account Supervisor on the project, I was fortunate to oversee the team directly responsible for the project

TD Comfort TV Spot

TD Comfort TV Spot

Extension of the 'Grumpy Old Men' TV campaign for TD

Extension of the 'Grumpy Old Men' TV campaign for TD

Extension of the 'Grumpy Old Men' TV campaign for TD

Extension of the 'Grumpy Old Men' TV campaign for TD

Print ad for TD Investment Lending Services

Print ad for TD Investment Lending Services

The strategy behind TDs 'Back To School' campaign was to let students know that TD understands student life.  In the life, TD is giving students $50 for opening a new chequing account.  Using target relevant headlines and imagery that appeals to the younger demographic.  The campaign culminates with a contest where students can win a concert event for their school.  As the Account Supervisor I was part of strategy planning and coordinating with other agencies involved

The strategy behind TDs 'Back To School' campaign was to let students know that TD understands student life. In the life, TD is giving students $50 for opening a new chequing account. Using target relevant headlines and imagery that appeals to the younger demographic. The campaign culminates with a contest where students can win a concert event for their school. As the Account Supervisor I was part of strategy planning and coordinating with other agencies involved

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