20 Rum Packaging Designs for National Rum Day
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Lamb's: A Family of Fine Smooth and Refined Rums
If you're looking for a good time, make sure there's a bottle Lamb's at the next party you go to. Designed by Davis, exquisite dark, amber and white rum are displayed in hexagon-shaped glass bottles. The redesign sticks to the brands traditional roots but modernizes it with a clean label design and nautical illustrations. Hints of gold found on the signature, bottle's neck and logo add a luxurious element to the rum.
Davis | Dramatic Simplicity™ — Rebuilding the Name for Rum
Before you can move a brand forward, you need to know where it came from. With Lamb’s Rum , it’s a history dating back to 1849. “There were so many great stories coming out of this brand,” explains VP Creative Director Mark Roberts. “We had to understand what the core was and leverage it accordingl