Discusses how the cost of acquiring customers frequently is the cause of startup failure. For a viable business model, LTV must exceed cost of customer acquisition. (LTV= Lifetime Value of the customer.
Excellent Analytics Tip Calculate Customer Lifetime Value. A focus on how to create longterm value for a company through obtaining customers that will be successful for them. A look at moving beyond clicks and to analyzing the customer lifetime value.
Customer Centricity: Focus on the Right Customers for Strategic Advantage, being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.
Infographic: How Customer Lifetime Value Affects Your Business, and 5 Ways to Increase It
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