Differentiation between traditional PR and content PR. While PR strategies focused on press release distribution, newsletters and printed publications, content PR on the other hand is a far more social animal.
How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies
British Airways Wants to Forge New Relationships With Distributors British Airways aircraft at London City airport. The airlines parent company is pleased with the changes it has made to its distribution strategy. British Airways Skift Take: Airlines have long hoped for a technological development that would enable them to take back control from travel's middlemen. The New Distribution Capability was supposed to be that solution but change of this magnitude takes time. At the moment the…
It doesn’t matter how good your content is if no one sees it. Sounds obvious, but when pressed most brands will admit they create content without a putting in place a clear distribution strategy. It’s not just about what you say, but who you say it to, where and when. Understand how you will use owned, paid and earned channels to get your message out. It’s not about content vs. distribution; it’s about getting both right.
10 Powerful Content Distribution Strategies To Drive Laser-Focused Traffic
What does a good content distribution strategy look like? In this article,you will find 10 of the most powerful strategies.
Content Distribution Networks: Which One Should You Use? With so many social networks to post content online, it's hard to decide which platform will help companies reach their business goals. This infographic, created by Kent State University, drill down