Shake Shack icons designed by Paula Scher, Pentagram.
For the first time, Pentagram tells the story of building Shake Shack’s branding from the ground up.
Shake Shack opening means free burgers - We have trouble building cars in this country but no trouble building burgers.
Happy Shake Shack Day, everybody! Today, Wednesday, June is the day you've all been waiting for — today's the day the brand new Shake Shack Philadelphia