8 Tips for Writing Killer Business Proposals
1.) Break it down to one awesome headline selling point. It’s great to have multiple selling points, but you should be able to convince clients to choose you in the very first sentence. This sentence should encapsulate exactly what challenges your market faces and the unique solution that your company offers. Your headline selling point should … Continue reading "8 Tips for Writing Killer Business Proposals"
The Only Internet Marketing Glossary You Will Ever Need (For Now)
Feeling Lost? FTP, CPC, cookies, quality score, RSS, conversion rate, googlebot, meta data, etc., etc. In dynamic, ever-changing industries it can sometimes feel overwhelming to keep up-to-date with the latest buzzwords and technical jargon. It seems like every time you get a handle on things, something new and innovative emerges onto the scene. Internet marketing … Continue reading "The Only Internet Marketing Glossary You Will Ever Need (For Now)"
Tips for Better Converting PPC Landing Pages
Landing pages and the lead capture forms they usually include are two of the most important aspects of effective lead generation. By directing visitors to specially designed pages with higher conversion rates, webmasters are able to focus the attention of their prospects on the offer or product that is most likely to appeal. But how … Continue reading "Tips for Better Converting PPC Landing Pages"
Using Vsnap for Sales and Better Customer Communication
Vsnap is a service that allows you to send 60 second video messages without making the recipient download an app or a video file. All the recipient needs to do is click on the provided link and watch the linked Flash video on the Vsnap web page. What makes Vsnap more than just a fun … Continue reading "Using Vsnap for Sales and Better Customer Communication"
How to Recover From Bad Reviews
There are many types of bad reviews. Some you can respond to, some you can have removed, and some you can try to push down through a variety of SEO techniques. The Plea for Improvement The Plea for Improvement is a bad review posted by a known customer, under their name or usual username, that … Continue reading "How to Recover From Bad Reviews"
What Volumes of Online Leads Should Lawyers Expect?
Lawyers are some of our most loyal clients. With close to 40 law firms using AdLuge for their lead management and marketing intelligence, we have gathered a wealth of industry data that brings clarity to expectation. Analysing industry trends is excellent for benchmarking and comparing your practice to your competitors and industry standards. How do … Continue reading "What Volumes of Online Leads Should Lawyers Expect?"
Lead Volumes for Law Firms in July 2013
Have you ever wondered what the average volume of inbound leads are for competing law firms? AdLuge is a tool used by law firms to help measure the source of their incoming leads so they can understand how well their marketing dollars are being spent. After reviewing the data for close to 50 Lawyers and … Continue reading "Lead Volumes for Law Firms in July 2013"
Best Practices for Co-Marketing Webinars
Co-marketing is the cooperation of two or more companies to advance everyone’s marketing interests. This kind of cooperation is usually between companies in different industries. For example, restaurants and bars often promote specific cab services or soda brands. However, co-marketing can sometimes happen with similar companies, usually through webinars. How co-marketing webinars work is as … Continue reading "Best Practices for Co-Marketing Webinars"
Tips for A/B Testing Your Email Marketing Campaigns
Email marketing campaigns are taking off. Every year they account for a larger percentage of online leads. However, just like other online marketing, email marketing needs work to become effective and optimized. Keep it simple A/B testing is a standard marketing practice because it is the most simple way to conduct market research. No … Continue reading "Tips for A/B Testing Your Email Marketing Campaigns"
14 Strategies to Boost Your Company’s Followers on LinkedIn
This eBook gives you some ideas on how to grow your company’s visibility on the world’s largest social network like LinkedIn for business.
Top 5 Reasons People Quit Google Ads
A lot of people quit Google Ads because they don’t get the kinds of results they want. However, nine times out of ten, the problem is with their approach to Pay-Per-Click (PPC) advertising, not with the medium itself. Granted, sometimes PPC just isn’t right for their business, but more often than not it’s a lack … Continue reading "Top 5 Reasons People Quit Google Ads"
AdLuge Brings Lead Trend to Dashboard Summary
Your suggestions do not go unheard! AdLuge is pleased to announce an update to the Lead Summary interface in the AdLuge Dashboard. Based on the feedback provided by clients and employees, the lead summary now shows details on lead trends, comparative to the same period the previous month. This allows the user to easily interpret … Continue reading "AdLuge Brings Lead Trend to Dashboard Summary"
How to measure your SEO performance
Launching a new website? Learned SEO in a hurry? Don’t know how to measure what works and what doesn’t? You’ve come to the right place. Measuring and tracking SEO success requires analysis of backlinks, crawler reports, anchor text, etc. Everyone, even SEO gurus, uses web tools to do it for them. Common choices of web … Continue reading "How to measure your SEO performance"
How to Lower your Bounce Rate
The problem with bounce rates is that they’re not actually a great way to measure website quality, but search engines and ad brokers think they are. This is because there are actually two main things that can drive a bounce rate up: visitors not finding anything like what they’re looking for, and visitors finding exactly … Continue reading "How to Lower your Bounce Rate"