Behind The Innovative Social/Content-Driven Campaign For “Prometheus”
An elaborate social campaign used unexpected avenues and slick, original content to engage potential filmgoers in the mysteries of Project Prometheus.
Home Gadget - brandstories.net
A while back, I criticized Chopotle’s efforts at brand storytelling. It wasn’t a popular opinion (read comments) but I stood by it. To a large extent, I still do. I wasn’t criticizing the storytelling techniques employed by the brand per se as much as I was criticizing the intentions behind them. In a nutshell, I [...]
The Marketing Tactics for Hunger Games: Catching Fire Would Make Panem’s Capitol Proud
If we truly understood how ugly and oppressive the Capitol is, why would anyone ever want to "Journey into the world of Panem," a world where tiny children like Rue are murdered to maintain an oppressive status quo?
Girl With The Dragon Tattoo Case Study
Assigned with the task of creating a cross-platform non-tradition launch campaign for the American version of The Girl With The Dragon Tattoo, Ted Makarewicz, Kiera Rooker, and I developed an interactive experience that walked users through an online and …
Inside “The Hunger Games” Social Media Machine
Danielle DePalma, the social media strategist behind The Hunger Games’ elaborately planned campaign explains how Lionsgate turned an online fanbase into box office success.