Transmedia Marketing

Collection by Fiona Milburn

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Fiona Milburn
¿No te gustó Prometheus? Échale la culpa a Damon Lindelof Free Desktop Wallpaper, Wallpaper Free Download, Computer Wallpaper, Mac Desktop, Desktop Backgrounds, Prometheus 2012, Prometheus Movie, Elizabeth Shaw, Woody Allen

Behind The Innovative Social/Content-Driven Campaign For “Prometheus”

An elaborate social campaign used unexpected avenues and slick, original content to engage potential filmgoers in the mysteries of Project Prometheus.

 I like Chipotle. The mexican food company has created a wonderful CG animated short film called "The Scarecrow," which was made to prom. Stop Motion, Free Mobile Games, Best Ads, Oldenburg, Apps, Brand Story, Chipotle, Screen Shot, Short Film

Home Gadget - brandstories.net

A while back, I criticized Chopotle’s efforts at brand storytelling. It wasn’t a popular opinion (read comments) but I stood by it. To a large extent, I still do. I wasn’t criticizing the storytelling techniques employed by the brand per se as much as I was criticizing the intentions behind them. In a nutshell, I [...]

The Marketing Tactics for Hunger Games: Catching Fire Would Make Panem’s Capitol Proud Marketing Tactics, The Marketing, Hunger Games Catching Fire, Business Planning, Get Started, How To Plan, How To Make, Victorious, Status Quo

The Marketing Tactics for Hunger Games: Catching Fire Would Make Panem’s Capitol Proud

If we truly understood how ugly and oppressive the Capitol is, why would anyone ever want to "Journey into the world of Panem," a world where tiny children like Rue are murdered to maintain an oppressive status quo?

Take a look behind the scenes at how Mattel reunited its iconic doll couple with a marketing campaign that heavily utilized social media. Barbie And Ken, Barbie Dolls, Want You Back, Ever And Ever, Getting Back Together, Dream Life, Four Square, Campaign, Social Media

How Barbie & Ken Were Reunited by Social Media

Take a look behind the scenes at how Mattel reunited its iconic doll couple with a marketing campaign that heavily utilized social media.

Girl With The Dragon Tattoo Case Study Case Study, Dragon, Ink, Tattoos, Marketing, Collection, Tatuajes, Dragons, Tattoo

Girl With The Dragon Tattoo Case Study

Assigned with the task of creating a cross-platform non-tradition launch campaign for the American version of The Girl With The Dragon Tattoo, Ted Makarewicz, Kiera Rooker, and I developed an interactive experience that walked users through an online and …

The Hunger Games poster debuts. The Hunger Games arrives March 2012 from the book series by Suzanne Collins. The Hunger Games, Hunger Games Poster, Hunger Games Memes, Hunger Games Catching Fire, Hunger Games Trilogy, Suzanne Collins, Katniss Everdeen, Image Internet, Book Tag

Inside “The Hunger Games” Social Media Machine

Danielle DePalma, the social media strategist behind The Hunger Games’ elaborately planned campaign explains how Lionsgate turned an online fanbase into box office success.