Gillian Smith

Gillian Smith

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Gillian Smith
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What ARE

We’re going to show how marketers can create false denotations for referral rewards and how consumers can be misled in to believing referral rewards are something other than what they are.

Refer-A-Friend-and-Earn

Rewarding a referrer is a company’s way of thanking their existing loyal and satisfied customer base for spreading the good word and for being brand advocates. It should not be viewed as a marketing gimmick encouraging selfish behavior.