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Nielsen Estimates 118.4 Million TV Homes in the U.S. for the 2016-17 TV Season

According to Nielsen’s National Television Household Universe Estimates, there are million TV homes in the U. prior to the start of the TV season—even with the estimate.

Super Shed

of Mini House Why not make your toolshed look like a miniature home? If you want to, you can even double the toolshed as a guest home for any visitors that may come to your home.

Super Shed

of Mini House Why not make your toolshed look like a miniature home? If you want to, you can even double the toolshed as a guest home for any visitors that may come to your home.

Advice From CMOs: Stop Saying 'Digital' | Special: Advertising Week - AdAge

At Advertising Week Europe, the Marketing Society asked marketers to discuss the elephants in the room no one wants to talk about

Adidas CEO Kasper Rorsted, despite his marketing background, seems to have forgotten the concept of media neutrality in his misguided quest to go digital-only.

Mark Ritson: Adidas' CEO is failing his brand with his exclusively digital mindset - Marketing Week

Comcast Free Netflix Promotion Underlies Remarkable Co-opetition Evolution - Telecompetitor

A Comcast free Netflix promotion will add the OTT service to their annual Xfinity Watchathon April 3 - featuring 50 channels

ROI in 2017: Effectiveness in the digital age | warc.com

This article, taken from the Warc Toolkit 2017 report, discusses how to achieve marketing effectiveness in the digital age by striking the right balance between close targeting and mass reach, and between short- and long-term strategies.

The ARF spells out how cross-platform marketing boosts ROI | warc.com

The ARF spells out how cross-platform marketing boosts ROI

White Ops: Scam from Russia

Cybersecurity firm White Ops says an army of automated web browsers is siphoning millions of dollars of advertising per day away from media outfits and advertisers.

Why TV Advertising Is About to Change Forever

Why TV Advertising Is About to Change Forever

Facebook's iOS Glitch Caused ComScore to Overestimate Time Spent

You could go to the option of posting a new status and get to the Live feature. Other friends can see the Live when you start broadcasting but mind you it needs a stable data connection.

programmatic

Irrelevant Emails Are No Longer Acceptable to Consumers

Media Exchange Launches World’s First Independent Advertising Online Marketplace

The world’s first independent advertising online marketplace is all set to launch. But does it spell doom? DOOM we say!

If programmatic advertising were a place, it would be a divided town.

If programmatic advertising were a place, it would be a divided town.