TV advertising effectiveness

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Why TV Advertising Is About to Change Forever

Why TV Advertising Is About to Change Forever

Advice From CMOs: Stop Saying 'Digital' | Special: Advertising Week - AdAge

At Advertising Week Europe, the Marketing Society asked marketers to discuss the elephants in the room no one wants to talk about

Adidas CEO Kasper Rorsted, despite his marketing background, seems to have forgotten the concept of media neutrality in his misguided quest to go digital-only.

Mark Ritson: Adidas' CEO is failing his brand with his exclusively digital mindset - Marketing Week

ROI in 2017: Effectiveness in the digital age | warc.com

This article, taken from the Warc Toolkit 2017 report, discusses how to achieve marketing effectiveness in the digital age by striking the right balance between close targeting and mass reach, and between short- and long-term strategies.

The ARF spells out how cross-platform marketing boosts ROI | warc.com

The ARF spells out how cross-platform marketing boosts ROI

The perils of focusing on delivery metrics | Marketing Magazine

The perils of focusing on delivery metrics

10 rules for TV strategy | warc.com

This article offers 10 evidence-based tips for compelling TV advertising, as this channel stands steady against the challenge of new media.

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