Adidas' CEO is failing his brand with his exclusively digital mindset – Marketing Week
Adidas CEO Kasper Rorsted, despite his marketing background, has forgotten the concept of media neutrality in his misguided quest to go digital-only.
ROI in 2017: Effectiveness in the digital age | WARC
This article, taken from the Warc Toolkit 2017 report, discusses how to achieve marketing effectiveness in the digital age by striking the right balance between close targeting and mass reach, and between short- and long-term strategies.
TV Creates Biggest ROI For FMCG Brands: Payback Australia Report - B&T
Do you like to say, "The 30-second TVC is dead"? Break out the heart defibrillator because this report says it's back.