TV advertising effectiveness

Collection by Gino

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Gino
At Advertising Week Europe, the Marketing Society asked marketers to discuss the elephants in the room no one wants to talk about The Marketing, Advertising, Advice, Sayings, Tv, Digital, Lyrics, Television Set, Tvs

Advice From CMOs: Stop Saying 'Digital' and Practice Straight Talk

At Advertising Week Europe, the Marketing Society asked marketers to discuss the elephants in the room no one wants to talk about

Mark Ritson: Adidas’ CEO is failing his brand with his exclusively digital mindset Brand Purpose, Ace Card, Marketing Conferences, Brand Management, Belly Laughs, Why People, Going To The Gym, Digital Media

Adidas' CEO is failing his brand with his exclusively digital mindset – Marketing Week

Adidas CEO Kasper Rorsted, despite his marketing background, has forgotten the concept of media neutrality in his misguided quest to go digital-only.

This article, taken from the Warc Toolkit 2017 report, discusses how to achieve marketing effectiveness in the digital age by striking the right balance between close targeting and mass reach, and between short- and long-term strategies. Advertising, Age, Marketing, Digital

ROI in 2017: Effectiveness in the digital age | WARC

This article, taken from the Warc Toolkit 2017 report, discusses how to achieve marketing effectiveness in the digital age by striking the right balance between close targeting and mass reach, and between short- and long-term strategies.

The ARF spells out how cross-platform marketing boosts ROI Display Advertising, Tv On The Radio, Outlines, Spelling, Campaign, Platform, Marketing, Digital

The ARF spells out how cross-platform marketing boosts ROI | WARC

This event report outlines various findings from the

Prolonged sitting leads to many serious health conditions such as diabetes, cancer, heart disease and even premature death-study Calendula Benefits, Matcha Benefits, Coconut Health Benefits, Diabetes, Frankincense Oil Uses, Physical Inactivity, Immune System, Muscles, The Cure

TV Creates Biggest ROI For FMCG Brands: Payback Australia Report - B&T

Do you like to say, "The 30-second TVC is dead"? Break out the heart defibrillator because this report says it's back.

The perils of focusing on delivery metrics Marketing Magazine, Advertising, Delivery, Tv, Television Set, Tvs, Television

The perils of focusing on delivery metrics

Leaders understand what real performance looks like

This article offers 10 evidence-based tips for compelling TV advertising, as this channel stands steady against the challenge of new media. John Lewis, Communication Art, Christmas Ad, New Media, Santa Monica, Horses, Tv, Videos, Photography

10 rules for TV strategy | WARC

This article offers 10 evidence-based tips for compelling TV advertising, as this channel stands steady against the challenge of new media.