Team HGKC love a Purple Cow lots of useful snippets in this little book that always makes me think of chocolate. Seth Godin’s Purple Cow teaches you to stand out from the crowd by adopting a new and edgy marketing strategy and throwing out traditional marketing strategies. This book will add energy and focus to your strategy and give you loads of easy to implement ideas.

Purple Cow The classic Seth Godin book about why you must be remarkable to be noticed in the crowded marketplace.

Readers of the book will be shocked by some of Collins’ research results, yet, promised exclusive insights of critical concepts that make good companies leap and emerge as great companies for a sustained period of time :)

Jim Collins and his team put together a deeply researched study on why some companies make the leap and others don't. Collins draws empirical conclusions based the study of thirteen Great companies and their Good counterparts.

A fail-safe path to success for you! :)

The Lean Startup: How Today's Entreprene- 9780307887894 - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries [caption id="" align="al.

Jay Levinson’s Guerrilla Marketing is a marketing strategy book for entrepreneurs and small-business owners

Jay Levinson’s Guerrilla Marketing is a marketing strategy book for entrepreneurs and small-business owners

Made to Stick by Chip Heath & Dan Heath

Made to stick - Chip & Dan Heath. A fantastic book on how to create stories for your business that don't go unnoticed but "stick" to people's memory.

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Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder http://www.amazon.co.uk/dp/1118968050/ref=cm_sw_r_pi_dp_K3yiub1CF6JME

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) - Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos: Books

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