After more than 4 months of teamwork, workshops, reflections and tests, we officially revealed our new brand image! This new branding represents Hotello’s current and future personality. Even though we were used to seeing our old orange and black logo, we decided to reinvent ourselves in order to make way to a new, elegant, humane identity. Moreover, our new branding is inspired by our passion for the hospitality industry. Without further ado, discover the story behind Hotello’s new branding!