The Lexus Story: A History

Redefining luxury in a journey without an end: From the start, Lexus has redefined luxury, over and over again, through meticulous craftsmanship, pioneering innovations, impassioned designs and unrivaled Guest experiences.
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Motorsports are the ultimate test of vehicle dynamics, and an ideal showcase for a new generation of Lexus performance engineered automobiles, such as the RC F GT3 racing concept introduced at the 2014 Geneva Motor Show.

Motorsports are the ultimate test of vehicle dynamics, and an ideal showcase for a new generation of Lexus performance engineered automobiles, such as the RC F racing concept introduced at the 2014 Geneva Motor Show.

TMMC in Cambridge, Ontario, holds the distinction of being the first plant outside of Japan entrusted with building a Lexus. Today, almost every Lexus RX sold in North America is assembled by a team of dedicated craftspeople working in TMMC’s South Plant — which itself was constructed specifically for RX production. In 2014, TMMC began manufacturing the Lexus RX 450h, adding the distinction of being the only plant outside of Japan to build Hybrids.

TMMC in Cambridge, Ontario, holds the distinction of being the first plant outside of Japan entrusted with building a Lexus. Today, almost every Lexus RX sold in North America is assembled by a team of dedicated craftspeople working in TMMC’s South Plant — which itself was constructed specifically for RX production. In 2014, TMMC began manufacturing the Lexus RX 450h, adding the distinction of being the only plant outside of Japan to build Hybrids.

The LS 400 captured the imagination with an advertisement that spotlighted a new depth of quality and refinement. More than a vehicle, the LS was the genesis of Lexus' DNA: a steadfast refusal to compromise and a constant challenging of perceptions, all part of a relentless pursuit of perfection.

Lexus' First Ever TV Commercial Has Aged Wonderfully

Our story begins in 1983. That's the year Chairman, Eiji Toyoda challenged the company to develop a luxury automobile to rival Europe's finest — a vehicle that would stir the souls of drivers. Six years of intensive R & D, 450 prototypes and 4.5 million kilometres of testing later, the Lexus LS 400 debuted and a luxury revolution was born.

The Lexus story is one of bold thinking, pioneering innovations, and unrivaled Guest experiences. Explore Lexus history then make your own.

Whether you're considering your first Lexus or your next one, our goal is the same — to provide you an unparalleled Guest experience.

Whether you're considering your first Lexus or your next one, our goal is the same — to provide you an unparalleled Guest experience.

Featuring Lexus’ first turbocharged powertrain, a 2.0 litre, 4-cyliner turbo gasoline engine, the NX is the harbinger of turbocharged Lexus powertrains to come, delivering on the promise of spirited performance and outstanding fuel efficiency

Featuring Lexus’ first turbocharged powertrain, a litre, turbo gasoline engine, the NX is the harbinger of turbocharged Lexus powertrains to come, delivering on the promise of spirited performance and outstanding fuel efficiency

Bold design, exhilarating performance, and optimum fuel efficiency — these are the hallmarks of the new Lexus. Combining these elements in an entirely new fashion, the new Lexus NX opens the door on a future direction for Lexus.

Bold design, exhilarating performance, and optimum fuel efficiency — these are the hallmarks of the new Lexus. Combining these elements in an entirely new fashion, the new Lexus NX opens the door on a future direction for Lexus.

Most concept cars are an exploration of ideas, few of which ever see the ‘production light of day’. At Lexus, our concept cars are windows into the future, with advanced technologies that we fully intend to realize. When you gaze upon vehicles such as the award-winning LF-LC 2+2 sports coupe concept and the LF-CC mid-size coupe, you are not just looking at what is possible, but what is probable.

Most concept cars are an exploration of ideas, few of which ever see the ‘production light of day’. At Lexus, our concept cars are windows into the future, with advanced technologies that we fully intend to realize. When you gaze upon vehicles such as the award-winning LF-LC 2+2 sports coupe concept and the LF-CC mid-size coupe, you are not just looking at what is possible, but what is probable.

Hybrid technology is just one of the ways that Lexus leads the industry in contributing to a healthier planet. Our commitment to recovering, recycling and reusing permeates the entire company, and continues throughout the lifecycle of the vehicles we manufacture.

Hybrid technology is just one of the ways that Lexus leads the industry in contributing to a healthier planet. Our commitment to recovering, recycling and reusing permeates the entire company, and continues throughout the lifecycle of the vehicles we manufacture.

With Creating Amazing, we're reaching even further, to embrace bold and inspiring design, innovation that surprises and excites, continued environmental leadership and meaningful experiences that enrich your ownership experience.

With Creating Amazing, we're reaching even further, to embrace bold and inspiring design, innovation that surprises and excites, continued environmental leadership and meaningful experiences that enrich your ownership experience.

Amazing craftsmanship, amazing technology, amazing performance, amazing experiences. That's what Lexus has always been about. A vision that was encapsulated in our original slogan — the relentless pursuit of perfection — and that found voice in our Moments campaign.

At Lexus, we create amazing every day through engineering, state of the art technology and sheer relentlessness.

The Lexus Brand Book was created for you. Inside these pages, you’ll find the principles that guide us, the vision that inspires us, the people that make driving a Lexus an experience without equal, and a glimpse into the future. The Lexus journey began 25 years ago. But, as you’ll discover, there is so much more to come. So many more places that we can travel – together.

The Lexus Brand Book was created for you. Inside these pages, you’ll find the principles that guide us, the vision that inspires us, the people that make driving a Lexus an experience without equal, and a glimpse into the future. The Lexus journey began 25 years ago. But, as you’ll discover, there is so much more to come. So many more places that we can travel – together.

2011 will undoubtedly go down as one of the most pivotal years in Lexus history. A global recession, followed by the Great East Japan Earthquake and Tsunami, caused unprecedented challenges. With the unwavering support of our partners, suppliers, and dealers, and the loyalty of Guests like you, Lexus returned to the market with a new vision and vigor, starting with the launch of the 2nd generation GS – a striking showcase of an entirely new fusion of style, luxury and performance.

2011 will undoubtedly go down as one of the most pivotal years in Lexus history. A global recession, followed by the Great East Japan Earthquake and Tsunami, caused unprecedented challenges. With the unwavering support of our partners, suppliers, and dealers, and the loyalty of Guests like you, Lexus returned to the market with a new vision and vigor, starting with the launch of the 2nd generation GS – a striking showcase of an entirely new fusion of style, luxury and performance.

That was followed by the LFA, our V10 supercar. Today, most every Lexus series offers an F SPORT variant so that all Lexus drivers can experience the exhilaration that comes with every press of the accelerator.

This is just so awesome, the Lexus LFA’s exhaust is just destroying the glass cup

2007 brought another dramatic evolution in Lexus thinking and direction with the introduction of the IS F SPORT sedan – an embodiment of Lexus' growing passion for high performance and extreme driver engagement.

2007 brought another dramatic evolution in Lexus thinking and direction with the introduction of the IS F SPORT sedan – an embodiment of Lexus' growing passion for high performance and extreme driver engagement.

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