The guidelines for micro-content on FB according to author Gary Vaynerchuk
This is a straight-up right hook that lands hard. How can you not want to click on things and buy things related to a photo this cool? The text could have been a little more inventive, but the photo is working hard enough for the entire post!
This jab is so bad it's laughable. Talk about too much text! And Crest didn't even attempt to breakup this Facebook essay with an arresting photo. They should have captivated people with an interesting photo, teased the history of Crest in 1 or 2 lines and linked out to a blog.
This is an example of a great idea with poor execution. I love the simple, fun, perfect-for-summer message that Tropicana can enhance your picnic. But the low quality and bad angle of the photo just ruins it. It's blurry in places, the food doesn't look very appetizing and b/c it's from above I can't even register what that supposedly irresistible lemonade looks like in the glass.
I love this jab. It's a nice, simple thank you to the fans of The 100, without being too self-congratulatory. The photo, featuring two of the show's most popular stars looking very happy at Comic Con, is a great choice. The CW logo (the network The 100 airs on) gets play in the background of the photo, without being too overt.
Well placed jab that re-enforces Goodlife Fitness as a brand that cares about your overall health. It's informative, simple and interesting. Great logo placement on the photo!
This right hook misses the mark for one big reason. The logo is there, I'm clear on the attributes of the product, it's short and sweet. But it's a big photo fail.
Perfect jab for Old Spice that fits brilliantly with their utterly bizarre and irreverent form of masculinity. A striking, high-quality photo that's entertaining & surprising. It asks nothing of the consumer but reminds them that Old Spice knows how to make them laugh. A logo would only take away from the humour of this piece. Something this weird already screams 'Old Spice'.