Vintage WWII Magazine Ad, Rancho California Soups, "5 Delicious Kinds: Tomato, Vegetable, Chicken-Noodle, Pea, Asparagus" Ad headlines: "Tempting taste, Thrifty price" and "Reach for Rancho" Ad text: "Crisp, plump vegetables, popped into our kettles fresh from the fields -- make Rancho soup taste so good... lower freight costs to your grocer from our farm-kitchens here in the West, make Rancho soup cost you less. So for wholesome, hearty soup always reach for Rancho." Published March 3, ...