Pale skin is officially in. Or, more accurately, it's back in style considering porcelain skin was considered to be a sign of beauty and royalty for thousands of years. Tanning really only became fashionable in the early 1930's, and Americans are only just now starting to realize the severity of the sun’s damaging effects. Skin cancer has become the number one cancer in the United States, and people are finally starting to come to their senses. Still not convinced? Read to find out why.