Canadian Tire-money is a loyalty program, introduced in 1958 by Muriel Billes, the wife of the founder and President Alfred Billis

Best birthday present ever from my 5 year old - money! Canadian Tire-money is a loyalty program, introduced in 1958 by Muriel Billes, the wife of the founder and President Alfred Billis. Like all good Canadians, I have a drawer full of this stuff!

Infographic: If You Don't Take Care Of Your Customers, Someone Else Will [INFOGRAPHICS]

In today's business world, your competitors are everywhere. Companies are striving to be the best in every way possible so they can stand ou.

The Loyalty "Easy Button" for Small Business

The Loyalty Easy Button, Loyalty Programs for Small Business provided…

"A Primer on Community Based Marketing" shows how to build relationships with local residents.    It is a geotargeted approach that focuses marketing dollars where you want them to make the most impact.

"A Primer on Community Based Marketing" shows how to build relationships with local residents. It is a geotargeted approach that focuses marketing dollars where you want them to make the most impact.

"The ABC's of Loyalty Programs" provides a guide to setting up Loyalty Programs.    It outlines the questions that must be asked to implement a successful program.

"The ABC's of Loyalty Programs" provides a guide to setting up Loyalty Programs. It outlines the questions that must be asked to implement a successful program.

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