Saint Laurent Paris
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. Under the creative direction of Hedi Slimane since March 2012, Saint Laurent continues to position the house at the summit of the luxury universe.
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