Transitional - thinner serifs, higher contrast between thick and thin strokes

Sans Serif

BALANCE: The the three objectiv lenses are placed like a triangle. This makes the ad look balanced, even though it is not a perfect triangle.

BALANCE: The the three objectiv lenses are placed like a triangle. This makes the ad look balanced, even though it is not a perfect triangle.

PROPORTION: I like how this ad is set in proportion to the size of the page. It leaves a very big white frame on the outside and I guess this was intentional and not just a mistake.

PROPORTION: I like how this ad is set in proportion to the size of the page. It leaves a very big white frame on the outside and I guess this was intentional and not just a mistake.

LINE: This Air North ad shows many dynamic lines. The orange line with the logo in it, the tree line and the soft horizontal lines of the aurora. It supports that Air North is a AirLINE.

LINE: This Air North ad shows many dynamic lines. The orange line with the logo in it, the tree line and the soft horizontal lines of the aurora. It supports that Air North is a AirLINE.

RHYTHM: On this book cover there is a repetition of green people which lead the eye to the title of the book. Each green man has a different shape but still the concept of rhythm works for me.

RHYTHM: On this book cover there is a repetition of green people which lead the eye to the title of the book. Each green man has a different shape but still the concept of rhythm works for me.

COLOR:  This ad catches the eye quickly because of its signaling colors.The contrast of yellow and black also make the title very readable.

COLOR: This ad catches the eye quickly because of its signaling colors.The contrast of yellow and black also make the title very readable.

DEPTH: The different size of the two satellites gives the ad a meaning of depth.

DEPTH: The different size of the two satellites gives the ad a meaning of depth.

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