To give you some background into what they do. My client is a therapist and now trains other therapists and practitioners so they will learn the techniques to attract their first client. As we started working on the funnel, I understood that they had students who were taking part in both the lower-end and higher-end products. But you will see from this case study, that in order for a sales funnel to be successful, it has to be able to sell well. Later on, I will explain more about what I mean.