The book: Arthur's TV Trouble to introduce the concept of media literacy. The book is perfect for showing students how media creates a particular message, spin, tools of persuasion, and how to evaluate messages based on our own experiences.
This Media Literacy Unit will have your students analyzing media elements in food packaging and determining target audiences and how they are targeted. They will take what they learn and create their own cereal boxes using the elements they learned. Rubric for assessment included as well.