MRK634 NDP Leadership Race
This board is about the NDP leadership race. It covers the social media marketing efforts each political candidate employed during their campaign for the NDP…
Guy Caron has a virtually non-existent presence on Instagram. This social media platform should be used as often as possible because it enables you to simultaneously post to Instagram and Facebook and enables candidates to provide images and slogans aimed at evoking specific emotions among their target audience. This is a significant oversight on his part.
Guy Caron is a predominantly french speaking politician. Many of his posts are written in French without an English translation meaning English voters have to rely on Facebook's translation software to interpret information. The achieved result from omitting the english language in his posts is the alienation of potential voters. 85% of Canadians speak English while 58% declare it their mother language. Isolating yourself from such a huge portion of the population is not a good idea.
A poorly titled news article aimed to spread misinformation by misconstruing what Niki Ashton was attempting to communicate. Very positive response from the candidate by addressing the article and clarifying the information without causing any significant conflict.