MRK634 NDP Leadership Race

This board is about the NDP leadership race. It covers the social media marketing efforts each political candidate employed during their campaign for the NDP leadership position.
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Here is a video covering a little bit more on this topic.

NDP leadership candidates share some views and differ on others. NDP candidates unequivocally support a green environment, and are against key issues endangering the environment such as opposing pipelines.

Guy Caron has a virtually non-existent presence on Instagram. This social media platform should be used as often as possible because it enables you to simultaneously post to Instagram and Facebook and enables candidates to provide images and slogans aimed at evoking specific emotions among their target audience. This is a significant oversight on his part.

Guy Caron has a virtually non-existent presence on Instagram. This social media platform should be used as often as possible because it enables you to simultaneously post to Instagram and Facebook and enables candidates to provide images and slogans aimed at evoking specific emotions among their target audience. This is a significant oversight on his part.

Guy Caron is a predominantly french speaking politician. Many of his posts are written in French without an English translation meaning English voters have to rely on Facebook's translation software to interpret information. The achieved result from omitting the english language in his posts is the alienation of potential voters. 85% of Canadians speak English while 58% declare it their mother language. Isolating yourself from such a huge portion of the population is not a good idea.

Guy Caron is a predominantly french speaking politician. Many of his posts are written in French without an English translation meaning English voters have to rely on Facebook's translation software to interpret information. The achieved result from omitting the english language in his posts is the alienation of potential voters. 85% of Canadians speak English while 58% declare it their mother language. Isolating yourself from such a huge portion of the population is not a good idea.

Niki Ashton consistently reaches out to her supporter base to encourage votes and increase interest in the election. It also reinforces her slogan and communicates her mission.

Niki Ashton consistently reaches out to her supporter base to encourage votes and increase interest in the election. It also reinforces her slogan and communicates her mission.

A poorly titled news article aimed to spread misinformation by misconstruing what Niki Ashton was attempting to communicate. Very positive response from the candidate by addressing the article and clarifying the information without causing any significant conflict.

A poorly titled news article aimed to spread misinformation by misconstruing what Niki Ashton was attempting to communicate. Very positive response from the candidate by addressing the article and clarifying the information without causing any significant conflict.

Decent following on Instagram. the second most out of candidates running for the leading position. Very far behind Jagmeet Singh in terms of follower quantity.

Decent following on Instagram. the second most out of candidates running for the leading position. Very far behind Jagmeet Singh in terms of follower quantity.

Aligns herself with other popular figures in politics such as Bernie Sanders. Inspirational quote can be interpreted as aggressive and off-putting.

Aligns herself with other popular figures in politics such as Bernie Sanders. Inspirational quote can be interpreted as aggressive and off-putting.

No information on what goals are trying to be achieved with this picture.  Charlie Angus is a very vocal supporter of Unions however that is not mentioned in this post. Could be seen as promoting big business

No information on what goals are trying to be achieved with this picture. Charlie Angus is a very vocal supporter of Unions however that is not mentioned in this post. Could be seen as promoting big business

Uses outdated language such as 'Beholden'. makes him seem unrelatable to younger audiences. His description reiterates the ending quote of his picture which makes his motto seem over used.

Uses outdated language such as 'Beholden'. makes him seem unrelatable to younger audiences. His description reiterates the ending quote of his picture which makes his motto seem over used.

Effectively portrays the level of involvement that Charlie Angus has in  supporting the working class. Could repel many of the 1% because of the language he uses in portraying them as villains to social justice (doesn't matter if it's true or not).

Effectively portrays the level of involvement that Charlie Angus has in supporting the working class. Could repel many of the 1% because of the language he uses in portraying them as villains to social justice (doesn't matter if it's true or not).

Huge following. other candidates are trailing behind with barely a tenth of Jagmeet Singh's followers.

Huge following. other candidates are trailing behind with barely a tenth of Jagmeet Singh's followers.

Jagmeet opened with a very strong statement supporting every member of the NDP. This creates the perception that he is more interested in the party than furthering his own goals.

Jagmeet opened with a very strong statement supporting every member of the NDP. This creates the perception that he is more interested in the party than furthering his own goals.

Bowing his head down during this picture aims to communicate that Jagmeet Singh is deeply humbled by his election as Leader of the NDP. This stance makes him seem more down to earth and puts him on the same level as his supporters.

Bowing his head down during this picture aims to communicate that Jagmeet Singh is deeply humbled by his election as Leader of the NDP. This stance makes him seem more down to earth and puts him on the same level as his supporters.

Very supportive of social issues in the country of Canada and communicates his willingness to take a stance in support of groups who struggle to find their voice in society.

Very supportive of social issues in the country of Canada and communicates his willingness to take a stance in support of groups who struggle to find their voice in society.

Powerful message both at home and abroad. It shows that Jagmeet Singh is very vocal in his support of providing aid for refugees.

Powerful message both at home and abroad. It shows that Jagmeet Singh is very vocal in his support of providing aid for refugees.

Very good use of relevant symbols (emojis) to promote a positive message and a positive emotion that could result from voting for Jagmeet Singh.

Very good use of relevant symbols (emojis) to promote a positive message and a positive emotion that could result from voting for Jagmeet Singh.

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