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Collection by Odell Keller

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Odell Keller
Data and analytics expertise of all kinds is getting tougher to find and retain. Get advice for recruiting and retaining data and analytics professionals. Operating Model, Customer Experience, Customer Feedback, Customer Engagement, Marketing Communications, Data Analytics, Insight, Media Quotes, Work Quotes
Customer FeedbackCustomer EngagementMarketing CommunicationsData Analytics

Product Teams For Infrastructure And Operations

"Attending multiple conferences this fall convinced me that there is a broad based movement towards product thinking among I&O teams. The term 'platform team' is increasingly heard, meaning an infrastructure shared service managed with product team principles [such as UX design, design thinking, journey mapping and user empathy]."

Jared M. Spool explains how child magicians and Pixar Media have mastered critique and how you can incorporate this into your design process. Data Visualization Tools, Customer Insight, Usability Testing, Web Design, Hiring Process, Information Architecture, User Experience Design, Design Thinking, Design Process
Usability TestingWeb DesignInformation ArchitectureUser Experience Design

When It Comes To Personas, The Real Value Is In The Scenarios

Do you always need a User Persona for UX Design activities? Not necessarily. "By starting with stories, we can get to the shared understanding we need to delivering great products and services."

"It can be easy to get bogged down in developing features when we get into user experience design. It’s not that features aren’t important but that they are often secondary to the reason a customer or user buys our product.

Product Thinking is Problem Solving

"It can be easy to get bogged down in developing features when we get into user experience design. It’s not that features aren’t important but that they are often secondary to the reason a customer or user buys our product."

Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

Why You Only Need to Test with 5 Users

"The most striking truth of the curve is that zero users give zero insights... The difference between zero and even a little bit of data is astounding." #uxresearch #userresearch #uxdesign

Learn How to Visualize More Subjective and Fuzzy Data from User Research so Your Stakeholders Don’t Have to Plow Through Voluminous Research Reports

How to Visualize Your Qualitative User Research Results for Maximum Impact

When thinking about visualization of research results, many people will automatically have an image of a graph in mind. Do you have that image, too? You would be right in thinking that many research r...

Jared M. Spool explains how child magicians and Pixar Media have mastered critique and how you can incorporate this into your design process. Data Visualization Tools, Customer Insight, Usability Testing, Web Design, Hiring Process, Information Architecture, User Experience Design, Design Thinking, Design Process
Usability TestingWeb DesignInformation ArchitectureUser Experience Design

Understanding the Kano Model - A Tool for Sophisticated Designers

Jared M. Spool closely inspects the Kano Model and to see what it can bring us

Article: Best UX Design Practices for Personal-Banking Applications User Experience, Ux Design, Content, Ui Design
Ux DesignContent

Best UX Design Practices for Personal-Banking Applications

Article: Best UX Design Practices for Personal-Banking Applications

Web magazine about user experience matters, providing insights and inspiration for the user experience community

The Differences Between Enterprise and Consumer UX Design

The Differences Between Enterprise and Consumer UX Design :: UXmatters

Jared M. Spool explains how child magicians and Pixar Media have mastered critique and how you can incorporate this into your design process. Data Visualization Tools, Customer Insight, Usability Testing, Web Design, Hiring Process, Information Architecture, User Experience Design, Design Thinking, Design Process
Usability TestingWeb DesignInformation ArchitectureUser Experience Design

Gaining a Competitive Advantage with a Solid Experience Vision

Let’s say your company manages to deliver a product or service that people really like, one that is unlike any other product or service out there. That’s a great feeling, but it won’t last long. Moments after any successful new product or service is released, competitors emerge. They work to delive

Jakob Nielsen explains the heuristic evaluation method, which allows you to judge a user interface design based on 10 well-proven general principles for human-computer interaction.

Heuristic Evaluation (Video)

What makes a "good" User Interface? Learn the ten general Rules of Thumb in this three-minute video by UX Leader Jakob Nielson