Product Teams For Infrastructure And Operations
"Attending multiple conferences this fall convinced me that there is a broad based movement towards product thinking among I&O teams. The term 'platform team' is increasingly heard, meaning an infrastructure shared service managed with product team principles [such as UX design, design thinking, journey mapping and user empathy]."
When It Comes To Personas, The Real Value Is In The Scenarios
Do you always need a User Persona for UX Design activities? Not necessarily. "By starting with stories, we can get to the shared understanding we need to delivering great products and services."
Gaining a Competitive Advantage with a Solid Experience Vision
Let’s say your company manages to deliver a product or service that people really like, one that is unlike any other product or service out there. That’s a great feeling, but it won’t last long. Moments after any successful new product or service is released, competitors emerge. They work to delive