Template Gothic - I chose this font because I feel like it was very playful. I think the sans serif look helps add a fun and less serious message to the font. I also feel like the letters resemble alphaghetti noodles which relates to food!
Jubilat - I think this font is absolutely perfect for this message! I think the serif helps add a reliable feel to the message, but the thin lines help it become somewhat modest. The thin lines also communicate a gentle and helpful message.
Capitolium 2 - I chose this font because I feel like it communicated honesty. The simplicity of this font helps communicate a serious and genuine message.
Tamarillo JF - I chose this font because I felt like it was super fun! I think the cursive writing looks like this font could have been written in icing which relates to a birthday cake. The thin lines with the cursive help make the message more lively and exciting, which is how a birthday should be!
Omnes - I chose this font because I felt like the bold and black included communicated seriousness. I also felt the fact that the letters looked big related to that this company would understand insurance is a big deal/job.
Humanist - Futura PT
Geometric Sans - Pragmatica
Slab Serif - Colt Soft
This modern typeface (Didoni URW) is my favourite for my branding! I think this font communicates sincerity but its also entertaining. I prefer this over say a geometric sans as I think that font is quite boring. I also appreciate a serif font because I think it makes more sense for something bold or acting as a title.