Here's final stage of the transmedia work we're doing for #OvertheRainbow, the stage production of The Wizard of Oz (although this is at the London Palladium)

Here's final stage of the transmedia work we're doing for the stage production of The Wizard of Oz (although this is at the London Palladium)

Channel 4 Arts programming

Shot on Super 8 film, Dueto features two of English National Ballet's outstanding dancers, both of whom were born in Brazil. The film looks at what it means for a dancer to leave their homeland behind as they pursue a career in classical ballet.

A still of the social TV integration we're doing for Battle of the Blades. The approach allows us to bring in audience photos from across Canada and integrate them into the show, pretty much live.   You can see these fan photos on the projector walls around the arena, just above the live audience.  A bunch of tech was used to make this.   It would be impossible to do this with conventional TV production techniques.

A still of the social TV integration we're doing for Battle of the Blades. The approach allows us to bring in audience photos from across Canada and integrate them into the show, pretty much live. You can see these fan photos on the projector walls around the arena, just above the live audience. A bunch of tech was used to make this. It would be impossible to do this with conventional TV production techniques.

A brief overview of some of the interactive and second screen elements from Over the Rainbow, a CBC Television show.

Over the Rainbow - Second Screen and Interactive TV

What works on Facebook? Images, interaction, calls to action. #OvertheRainbow

What works on Facebook? Images, interaction, calls to action. #OvertheRainbow

A social TV convergent project for a figure skating show called Battle of the Blades.  Social updates are timelapsed as points of light on a map on the ice , photos from social media are projected in the video wall above the audience. Projections on the set, as opposed to graphic overlays, allows the talent to see and interact with the social elements - which is ultimately the audience at home.

A social TV convergent project for a figure skating show called Battle of the Blades. The audience to submit photos on social media, we projected them in the.

Here's a Social TV Integration I lead for Battle of the Blades - it brings the social audience directly into the show, using projections on the set.

A social TV integration we did for a figure skating show called Battle of the Blades. We asked the audience to submit photos of their support for their favou.

Nice overview of a few of the social TV tools used in Over the rainbow.

Find out more about Seevibes, the leading provider of smart audience advertising to support performance marketing across devices & advertising networks.

The Space .org BBC arts initiative.

The Space .org BBC arts initiative.

Our initial planning strategy for Battle of the Blades

Rose Paton, Interactive Producer and Digital Producer. Social TV, Second Screen and content maker.

The following graphic shows the relationship between the total interactions and the participants. This is the result of sorting all the participants by number of interactions.  We can see that 3% of all profiles interacting on Facebook during the total period generated 50% of all interactions.

This is the rule. 5 per cent of super fans contribute to 50 per cent interactions.

My presentation kicking off the Innovate TV summit, nothing groundbreaking, but as I said at the end the summit, this is a beginning not an end.

Paul McGrath at the InnovaTV Conference

An example of how to engage the audience during a broadcast, create a fun experience in tandem with it online, and get some promotion out of that on social media. This was for Dragons Den.

An example of how to engage the audience during a broadcast, create a fun experience in tandem with it online, and get some promotion out of that on social media. This was for Dragons Den.

An example of how to engage the audience during a broadcast, create a fun experience in tandem with it online, and get some promotion out of that on social media.

An example of how to engage the audience during a broadcast, create a fun experience in tandem with it online, and get some promotion out of that on social media.

A quick explainer of some of the interactive elements that extended the show during the week for Over the Rainbow, a CBC Television show. The result was a ton of fan created content, passion and very high engagement.

A quick explainer of some of the interactive elements that extended the show during the week for Over the Rainbow, a CBC Television show. The result was a ton of fan created content, passion and very high engagement.

A fairly typical profile of second screen online traffic patterns. The red line represents the site activity average for the season *while* the show is on-air.

A fairly typical profile of second screen online traffic patterns. The red line represents the site activity average for the season *while* the show is on-air.

Pinterest
Search