One of the most outspoken candidates on the topic of Global Warming on social media, Ms. Ashton is using a quote and color to emphasize to her base and other NDP voters that she is focused on two things both separately and together, investment in "Green" technology and the "future" and how those two together are a key staple of her economic and political strategy.
My critic on Guy Caron and his social media strategy for the 2017 NDP Leadership race.
Why a journalist’s question to Jagmeet Singh about an Air India bombing made them both targets of criticism
My critic on Niki Ashton and her social media strategy for the 2017 NDP Leadership race.
My critic on Charlie Angus and his social media strategy for the 2017 NDP Leadership race.
Like Ms. Ashton, Mr. Caron chose to use multiple infogrpahics and post them through his social media platforms. Unfortunately, Mr. Caron has text heavy and unoriginal infographics which, only signal that Mr. Caron is a candidate behind the times, even if his ideas are progressive.
This is a picture of one of the many infographics that are present on Ms. Ashton's feed. She has posted them to raise awareness for her platform and promises but the images are too vague to understand without reading and truly are not presented in an engaging enough way to grab a voters attention.
Half of the photos on Mr. Angus's feed are text based which, are testimonials to his character in an effort to boost voter perception. This is in stark contrast to Mr. Singh's no text, people and experience centered media campaign.
Mr. Singh's social presence revolves around him connecting to people rather than talking about himself. He making his political journey the peoples experience rather than his own.
Mr. Caron is seen here posing for pictures at the Vancouver Pride festival in an attempt to show his support for a community which liberal politicians have apparently deemed essential. With no prior or post mention to this particular community it is safe to say this is simply a weak pandering attempt to "cover his bases" so to speak.
In an effort to appear much younger than he is, Mr. Caron is seen posing with a costumed version of a Disney character and exclaiming in his caption that he is excited to have the support of character "James Sully." Mr. Caron is attempting to be funny, and relateable in an attempt to show NDP voters that he is marketable as a "father figure" politician.
As with most progressive or liberal candidates in this modern age of politics it is cool and hip to now openly support the LQBTQ+ community and Ms. Ashton is no exception. She is seen here taking a picture at the Montreal Pride Parade in an effort to remind voters that she is connected to this community and will support efforts to increase their rights and protections.
In both a moment of human expression and ethnic pandering, Ms. Ashton is trying to remind her base that she is not afraid to go out to public events and also that she is proud to celebrate her Greek heritage. Greeks are a proud people and are known to stick together and, based on this post, she is hoping to swing support from within her ethnic community.
Mr. Singh is one of the youngest politicians in the country and he constantly seen connecting with other youth throughout the country however, he is not often spotted with an older age demographic outside of meeting with his colleagues. In this photo Mr. Singh is showing that he can connect with an older demographic and that he cares for their well-being implying that he will not forget them if he finds himself in a position of power.
Jagmeet Singh is already well known among his followers as a young and hip politician. He is reminding his base of this by relating a popular piece of his childhood to a mantra of his own personal beliefs in an effort to connect to a wider base of voters via shared personal connection.