Check out this satirical advertising campaign for the Charity Cordaid. The items are not for sale. The purpose of the advert is to highlight the difference between how consumers in the Western World look at material products. Oh the shame of it.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
Smart and eye catching ads for a Brazilian Gym The copy says: Give your slender body a chance to get rid of you Find your slender body hidden somewhere in your scale Get rid of your weight off your shoulders oh , yeah we are working on it!