AWAKE is unisex. Perfect for men, women and teenagers. A small amount is all that is needed. Try applying AWAKE dry to the skin as a face mask. Leave on for 5-20 minutes, wipe with a warm rag and foam/rinse the remaining from your skin. Apply a small amount as a spot treatment to acne prone areas and leave on over night. My FAVORITE TIP is to add sugar to AWAKE and use it as a face scrub!