How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
Although the inside layout is quite static and plain as their common layouts, the interactive cover intrigues the viewer to open the packager to see what's inside. The illustration used is very bold and eye-catching.