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Again, another great Ad and piece of copy from TESCO. However, they take a more humorous path compared to the granny smith advert. It's playing on the notion that eating cheese before gives you nightmares.

Smart way to encourage customers to continue to buy at their stores, by complimenting them and saying that their prices are so cheap because you buy there all the time. This soap is cheap because of you. What I like about this copy is the wording, how they purposely chose 'gently exfoliate' instead of scratch like before. It implies they take care of their customers, and try to make things easy and comfortable.

Heres anothor Ad from TESCO in which the customer feels as if TESCO are doing them a favour by offering the customer inexpensive soap. "You scratch our back. We gently exfoliate yours".

TBWA\London | Lidl | Reactive

TBWA\London | Lidl | Reactive

The Economist

The Economist

There's no mistaking an Economist ad. The Economist was the benchmark of clever, headline-driven advertising.

Cola, Innocent Smoothies; Art Director; Dave Dye, Writer; Sean Doyle

Cola, Innocent Smoothies; Art Director; Dave Dye, Writer; Sean Doyle

bestcopyads.files.wordpress.com 2015 09 169a0effa96f3c7cf6b951142fe1711f.jpg

Andy McLeod again - copywriting for timex

Creatures, Innocent Smoothies; Art Director; Dave Dye, Writer; Sean Doyle

So often organic products try to tell the readers the same way that their products are so natural. This takes that and flips it on its head.

b311af471b8f51ddfe72b7c11ec904de.jpg (600×728)

b311af471b8f51ddfe72b7c11ec904de.jpg (600×728)

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