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Rovio team wearing Angry Birds red hoodies in the Samsung Blogger Lounge.    SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Rovio team wearing Angry Birds red hoodies in the Samsung Blogger Lounge. SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

First day in the Samsung Blogger Lounge. Adam Ostrow from Mashable.     SXSW Interactive 2012. SXSWi in Austin TX.

First day in the Samsung Blogger Lounge. Adam Ostrow from Mashable. SXSW Interactive 2012. SXSWi in Austin TX.

Jeff Cohen, Laura Fitton and Kipp Bodnar in the Samsung Blogger Lounge.    SXSW Interactive 2012. SXSWi in Austin TX.

Jeff Cohen, Laura Fitton and Kipp Bodnar in the Samsung Blogger Lounge. SXSW Interactive 2012. SXSWi in Austin TX.

Google+ table.  SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Google+ table. SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

#FEED posters.     SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

#FEED posters. SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

My shadow.     SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

My shadow. SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Beavis & Butt-head party.     SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Beavis & Butt-head party. SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

TechSet party.     SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

TechSet party. SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Baratunde Thurston in the Samsung Blogger Lounge.          SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Baratunde Thurston in the Samsung Blogger Lounge. SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Walking down the stairs.     SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Walking down the stairs. SXSW Interactive SXSWi in Austin TX. Photo by Esteban Contreras.

EXIT is that way.        SXSW Interactive 2012. SXSWi in Austin TX.

EXIT is that way. SXSW Interactive 2012. SXSWi in Austin TX.

Foursquare Lot.  SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Foursquare Lot. SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Paul.     SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Paul. SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

U.S. Olympic Genome Project created by Samsung.     SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

U.S. Olympic Genome Project created by Samsung. SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Jimmy Fallon trending on the Samsung #SmartWall.        SXSW Interactive 2012. SXSWi in Austin TX. Photo by Esteban Contreras.

Jimmy Fallon trending on the Samsung SXSW Interactive SXSWi in Austin TX. Photo by Esteban Contreras.

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