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As a promotion for the party store It’s My Party, GJP attached the ends of colourful streamers to the subway parking garage exhaust vent’s grate. The streamers dangled down, into the vent deep below street level, unseen, until a gust of wind from the passing subway the fans starting up blew the streamers up and out to dazzling effect. The installation ran for only two days, May 8 and 9, before GJP voluntarily took it down. Guerilla Marketing Examples, Guerrilla Advertising, Creative Advertising, Marketing And Advertising, Ads Creative, Experiential Marketing Campaigns, Free Advertising, Advertising Campaign, Marketing Ideas
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torontoist.com

A Grate Idea?

There is good advertising and there is bad advertising. There is even good guerilla advertising—depending on who you ask. Take, for instance, Boston's "Mooninites" promoting the… 
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